{"id":134026,"date":"2020-09-03T10:30:28","date_gmt":"2020-09-03T14:30:28","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=134026"},"modified":"2020-09-03T09:10:27","modified_gmt":"2020-09-03T13:10:27","slug":"what-on-earth-is-happening-for-fashion-week","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/?p=134026","title":{"rendered":"What on Earth is Happening for Fashion Week?"},"content":{"rendered":"

It’s been hard to keep up with the volatile fashion schedule for Spring 2021 this year, as organizations scramble to service buyers, editors, and creative teams alike. As the dark, tempestuous cloud of COVID19 looms over the schedules of all involved, brands struggle to recuperate financially, and travel bans refuse to let up for Americans seeking to visit Europe, digital presentations will have to pick up the slack that in-person shows can no longer bear. So what’s happening in each capital? Will designers go the direction of the Summer show event Jacquemus<\/a> or focus on digital activations like Valentino<\/a>? Models.com breaks down the “phy-gital” plans for New York, London, Milan, and Paris and what that means for the ecosystem at large. <\/p>\n

NEW YORK<\/strong>
\nWith high COVID19 numbers running rampant in America, New York will be the most affected this runway season. New York Governor Cuomo announced<\/a> New York Fashion Week will happen with restrictions on all indoor events to 50% capacity, and outdoor events capped at 50 people. The event will be abbreviated this year with most designers opting for strictly-digital content or limited-attendance, physical shows that are scheduled to run from September 14th-16th. BOF<\/a> reports the CFDA\u2019s site, Runway360 will host brands\u2019 digital content, such as video presentations and digital showrooms where buyers can place orders. WWD<\/a> reports that the CFDA has announced if there is enough demand September 17th will be added as a supplemental day and many designers will partner with IMG’s NYFW: The Shows platform to also help organize their SS21 rollouts. The latter’s epicenter at Spring Studios in Tribeca will allow for designers like like Jason Wu and Christian Siriano<\/a> to unveil presentations to small gatherings on Spring’s rooftop and other designers’ digital content on NYFW.com<\/a>. Men shows and presentations skipped in July will also be added to the schedule. NYFW’s normal closer, Marc Jacobs<\/a>, Proenza Schouler<\/a>, and Michael Kors<\/a> have already announced they will not be participating with physical shows this season, opting for store events at a later date. Don’t forget about the CFDA Fashion Awards to kick off the whole spectacle on September 14th.<\/p>\n

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