{"id":133568,"date":"2020-07-14T11:43:33","date_gmt":"2020-07-14T15:43:33","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=133568"},"modified":"2023-03-18T18:14:03","modified_gmt":"2023-03-18T22:14:03","slug":"virginie-pinto-moreira-on-the-beauty-of-unconventional-hair","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/?p=133568","title":{"rendered":"Virginie Pinto Moreira on the Beauty of Unconventional Hair"},"content":{"rendered":"

When hair takes on unconventional, audacious energy it pushes the limits of what is possible, mutating the mundane. Virginie Pinto Moreira<\/a> knows this feeling all too well as her sculptural, colorful hair designs have transformed the shape of braids, dreadlocks, and curls for numerous editorial clients like Dazed, i-D, and British Vogue. There is a radical direction to her hair that takes elements from the haven of beauty supply stores and salons then daringly turns the most conventional styles on their head.<\/p>\n

Of Cape Verde and Guinea-Bissau descent, Pinto Moreira’s international upbringing has had her living in Portugal, France, and now has her rooted in South London where she’s connected with her contemporaries like Campbell Addy, Ib Kamara and the leaders of the fashion photography guild Paolo Roversi, Mert & Marcus, Juergen Teller, and Tim Walker. Celebrities like FKA twigs, NAO, Solange Knowles, and Kelela have flocked to the track-slayer, weave layer, and baby hair slicker to mold their tresses into imaginative constructions. Models.com spoke to the hairstylist about how she got her start, being on the fringe as a “third culture kid”, and how the nature of adolescence drives her work.<\/p>\n

How did you first start doing hair?<\/strong>
\nI started doing hair on myself from primary school as I grew tired of my mum plaiting my hair. I would stay up all night either braiding it or styling and applying rollers, getting ready for the week with a fresh style. It became an innate ability which I didn\u2019t notice until my friends would ask me to do their hair. Then it became my designated position, my rat tail comb was an essential part of my school uniform. This continued through the years from braiding on the school bus to being the go-to hairstylist for my peers and their projects, from shoots and videos to simply getting them ready for their shows. <\/p>\n

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A post shared by Jembomb\ud83e\uddde\u200d\u2640\ufe0f (@vpintomoreira)<\/a> on