{"id":132542,"date":"2020-03-23T13:00:26","date_gmt":"2020-03-23T17:00:26","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=132542"},"modified":"2021-03-04T11:21:32","modified_gmt":"2021-03-04T16:21:32","slug":"the-newest-prada-darling-wants-more-south-asians-faces-in-the-industry","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/?p=132542","title":{"rendered":"The Newest Prada Darling Wants More South Asians Faces in the Industry"},"content":{"rendered":"

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\nImages provided by IMG Worldwide | Shot by Jamie Hawkesworth<\/a><\/small><\/p>\n

Ashley Radjarame<\/a> was always told she should model but the shortage of familiar faces in magazine pages didn’t give her the assurance that particular dream could take place. “[Modeling] was in the back of my head, but I didn\u2019t think that my profile could fit the industry. I\u2019m happy to have been proven wrong,” Radjarame elatedly describes. Hailing from Rueil-Malmaison, the French new face was first discovered in London last year and was soon shipped off to Milan for an exclusive debut at Prada’s Spring 2020 show<\/a>. The Italian brand has become a benefactor of sorts with back<\/a>-to-back<\/a> campaigns and a recent returning slot in the runway show last month. Fresh off a fruitful season and currently in lockdown, we spoke with the rookie on her experience working for the influential brand, the people who keep her motivated, and bringing attention to the dire need of scouting in the South Asian market. <\/p>\n

Your first runway show was last season as an exclusive debut at Prada. How was that experience backstage?<\/strong>
\nI was like a kid so curious about everything that was going on. I used to always see how it works behind my computer and now being there it was unimaginable. I was really nervous obviously but really excited. My favorite part was exchanging with the creatives and waiting in line before walking with the pressure building in you.<\/p>\n

How was your experience after doing your first season of shows?<\/strong>
\nA surreal experience, as I’m still studying, and I’m missing classes when I do shows. I really felt like a spy having a double life – it was really fun! I would miss class in the morning to do Lanvin at 8 am and go to school at 10 am like nothing. Otherwise, as a first season, I was really lucky to walk for big brands such as Prada, Lanvin, and Louis Vuitton. I\u2019m really grateful that they believed in me.<\/p>\n

Take us behind the experience of when you shot the Prada campaign? <\/strong>
\nIt was incredible for the reason that my first campaign for Prada (Resort 2020) was my first job ever. Starting with Prada as a new face with no experience is a huge chance. I was captivated by the beauty of the clothes, jewelry, and all the bouquets of flowers. Impressed by the number of people on the set to implement this campaign but mostly BY the kindness of all these people who ensured our well-being. It was an unequaled experience to enter the fashion industry.<\/p>\n

Where did you shoot and were you nervous at all?<\/strong>
\nThe campaign was shot in the courtyard of The Courtauld Institute of Art in London. I was a bit nervous because as it was my first job and I wanted to do things right, but everything went smoothly so I was really happy and proud of myself at the end of the day.<\/p>\n

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A post shared by Ashley Radjarame (@ashley_rdm)<\/a> on