{"id":105464,"date":"2018-03-15T15:37:41","date_gmt":"2018-03-15T19:37:41","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=105464"},"modified":"2018-04-03T15:11:13","modified_gmt":"2018-04-03T19:11:13","slug":"oversized-poster-zine-jonny-has-something-big-to-say","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/?p=105464","title":{"rendered":"Oversized poster-zine JONNY has something big to say"},"content":{"rendered":"<style>\n#wp-content hr {margin: 80px auto 40px auto;width: 10%;border: solid #000;border-width: 4px 0 0;}\nh4 {text-align:center;}\n.separ {clear:both;padding:40px;}\nblockquote p {text-align:center !important;font-family:helvetica;font-size:18px;}\nblockquote:before,blockquote:after {height:0 !important;}\n.centerimg {padding:4em 11em;margin:20px 0;}\n.centerimg img {margin-bottom:0px;}\n.instagram-media {margin:auto !important;}\n.txtbox {width:80%;margin:auto;}\n<\/style>\n<h4>Oversized poster-zine JONNY has something big to say<\/h4>\n<div class=\"txtbox\">\nThis is the very first of its kind: Issue 0 of JONNY\u00a0launches its opening act with visuals that are in eye-catching proportion with its ambitious poster-zine size. It&#8217;s not for the faint of fold outs, each page is actually a giant poster with models like <a href=\"\/\/models.com\/models\/casil-mcarthur\">Casil McArthur<\/a>, <a href=\"\/\/models.com\/models\/yuka-mannami\">Yuka Mannami<\/a>, <a href=\"\/\/models.com\/models\/jazzelle-zanaughtti\">Jazzelle Zanaughtti<\/a> and more. Created by photographer <a href=\"\/\/models.com\/people\/tim-richardson\">Tim Richardson<\/a> and creative director Amir Zia, JONNY is all an act of rebellion its creators say, &#8220;We founded\u00a0JONNY\u00a0to appropriate\u00a0a male icon. To recast rebellion and celebrate racial, gender and sexual diversity through the\u00a0photographic lens.&#8221; Even its poster size, which must be handled differently, &#8220;embodies what we felt was the open and intuitive ethos of rebellion,&#8221; they say. For this introduction issue it asks on its forward facing poster fronts in bold: &#8220;What&#8217;s in a name?&#8221; <\/p>\n<p><strong>When did the idea of starting\u00a0JONNY\u00a0move from just that\u2013an idea\u2013to something \u201cin the works\u201d all the way to issue 0?\u00a0<\/strong><\/p>\n<p>Tim Richardson: JONNY\u00a0grew from a conversation between Amir and I in early Summer 17.\u00a0We were seeing our community returning to its roots. From Lady Fag\u2019s Holy Mountain parties to the emerging new downtown scene; it all inspired the\u00a0same desire to channel that energy into something authentic.\u00a0<\/p>\n<p>That was our trigger.\u00a0There was no moment of \u201ccan we do this?\u201d It was only \u201cYes, let\u2019s get to work.\u201d We decided to do a zine &#8211; something intuitive and open where we could celebrate the\u00a0diverse beauty of the community around us.\u00a0We called all our incredible friends and partners, and with a bit of fortitude,\u00a0JONNY\u00a0issue 0 was born.<\/p>\n<p><strong>How does\u00a0JONNY\u00a0plan to use visuals to be part of the conversation in the current industry climate?\u00a0<\/strong><\/p>\n<p>In this wider social climate\u00a0celebrating diversity is a beautiful kind of defiance. Amir and I took that as our inspiration and\u00a0founded\u00a0JONNY\u00a0with the simple idea of\u00a0\u2018recasting\u2019\u00a0rebellion.\u00a0<br \/>\nWe decided to to focus on the what makes each person unique. To celebrate the individual through the lens of beauty and portraiture.\u00a0All we can hope for now is that\u00a0JONNY\u00a0will add\u00a0a unique voice to\u00a0the broader conversation of gender, sexuality and race.\u00a0<\/p>\n<p><strong>Why the oversized format? How does it differ from the typical magazine?\u00a0<\/strong><\/p>\n<p>The poster format is not typical for a publication, but it felt right and disruptive for issue 0. You can\u2019t just flip the pages to understand it, it takes some time to open and close and shift through the 3 posters. When everything iPhone size or smaller, it felt radical to make something the opposite &#8211; closer to the ethos of rebellion.\u00a0<\/p>\n<p><strong>How do you envision the magazine evolving over the course of the next few issues?\u00a0<\/strong><\/p>\n<p>Launching Issue Zero as a poster zine\u00a0was the perfect\u00a0way to give\u00a0JONNY\u00a0a unique character from the get go.\u00a0We always imagined\u00a0Issue Zero as a prelude to Issue One. A way to set the tone for the title. For Issue One we\u2019re increasing the scale of the project and commissioning other contributors\u00a0to explore their take on the rebellious\u00a0beauty of diversity.<\/p>\n<p><strong>What was the thrust behind creating the visuals for this issue 0?\u00a0<\/strong><\/p>\n<p>Amir and I began planning the pictures for Issue Zero by researching NY based\u00a0artists and models we felt represented how diversity is redefining downtown NYC.\u00a0<br \/>\nWe had collaborated before on a few editorial and commercial projects so it felt natural to continue the visual journey. We have\u00a0very different strengths so its always\u00a0<br \/>\ncool to remix Amir\u2019s emotive approach with my more graphic vision.\u00a0<\/p>\n<p>We worked with multiple NY based\u00a0creative teams\u00a0on\u00a0the shoots to keep the imagery evolving.\u00a0Shay Nielson cast the majority of the shoots but we also\u00a0tapped into\u00a0<br \/>\nour local scene with find the right mix of people.\u00a0<\/p>\n<p>Issue Zero was really a defining moment for us. Its the foundation\u00a0for what we hope is an inspiring vision of the community around us.\u00a0\n<\/p><\/div>\n<p><!--pp-thumb-start--><!--PictPress found no dir \/2018\/03\/105464--><!--pp-thumb-end--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Richardson talks about his new New York City-inspired project<\/p>\n","protected":false},"author":443,"featured_media":105479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[10414,2],"tags":[11371,10967,11372,11373,10748,10155,9885,11075],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/105464"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/users\/443"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105464"}],"version-history":[{"count":29,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/105464\/revisions"}],"predecessor-version":[{"id":105901,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/105464\/revisions\/105901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/media\/105479"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}