You had your advance taste of One’s 60’s Avedon odyssey on OTM but now that the cards are in hand the full color extravaganza revels delivers a very tactile kind of cool. These big cards (17″ x 11 1/2″ ) streamlines this super-edited suite of 13 One  girls into an army of pop princesses   made uniform by that cut-out helmet and 60’s make-up. But beneath the  design  blast lies a vital message. This lean, sleek new One machine, pound for pound boasts the kind  coveted girls that most agencies would kill to represent.  From iconic cool girls like Colette, Tasha and Ann Catherine to the sensation that is bound to kick off once long running Prada headliner Ymre touches down in New York for her first ever New York show season, One has the range of models perfect for the Marcs, Alexanders , Calvins and Proenzas of the market . It only goes to prove that innovation, ambition and super-strict quality control  are the ingredients for the agency’s  long running relevancy.   Then there are those first season One faces that are moving into the  casting fray  with a maximum anticipation. Gloria Lutz, that gorgeous Canadian is bound to rack up a choice selection of bookings. Sofie too has that advance buzz with that circle of directional clients, as does Julia Deborah and Wiktoria. And of course Janete Friedrich waits in the wings for what could be an emphatic breakthrough season.

ONE MGMT CREDITS RICHARD AVEDON AS THEIR INSPIRATION FOR THIS SEASON, DRAWING FROM HIS 1965 HARPERS BAZAAR COVER.
Original Image design by Ruth Ansel and Original Cover Photographed by Richard Avedon

Also view the One Management SS/10 show package manifesto (Note: Measurements are on the show cards on this link, the show cards below do not have measurements)

1 Model Management SS/10 Show Package