Soo Joo’s Transformations

Soo Joo Park for Redken / Image Courtesy

If there ever were a model destined to serve as a hair muse it is Soo Joo Park. Since appearing on the scene the platinum blonde beauty has taken on new hair looks with fearlessness; whether she’s sporting waist length blonde locks, a gamine pixie or playing around with pastel colors, SooJoo isn’t afraid to experiment, take risks or start trends. It’s fitting then that she’s been named as the latest muse for Redken joining faces like Lea T and Sky Ferreira along with iconic hairstylist Guido Palau, which can only mean there is another hair transformation right around the corner.

How does it feel to be the new face of Redken and be called a muse?

Soo Joo: Really exciting! I am so honored to be working and have a partnership with an incredible and iconic brand like Redken. We have been working together for a few months and I had to keep the news quiet, but now it is finally out and so exciting. Hair has been a transformative and major part of my life. I can’t wait to share with everyone the products that really changed my hair.

What was your experience with Redken before you worked on this campaign with the brand?

Soo Joo: My first introduction to the products was through modeling and at fashion week. The legendary hair stylist Guido Palau, was the first person to use Redken products on me backstage for a show. At every show for fashion week there was always Redken product everywhere backstage.

What does muse mean to you?

Soo Joo:  Absolute inspiration. Being somebody that can inspire you. It is very positive.

What is next in your hair journey? Any upcoming changes or cuts?

Soo Joo: My next hair transformation? You will have to keep watching! Follow my Instagram @soojmooj to find out!

BONUS : Take a look back at some of our favorite Soo Joo hair moments over the years 


Sporting a chic bob + black cap combo during PFW / Photo by Melodie Jeng for


A dramatic platinum take on the classic ponytail / Photo by Melodie Jeng for


Long waves go perfect with this pastel fur / Photo by Melodie Jeng for


Center parted & sleek worn with a smile on the streets of NYC / Photo by Melodie Jeng for


Soo Joo’s latest look an edgy shag / Photo by Melodie Jeng for

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