Baptiste Giabiconi. Ph: Karl Lagerfeld for Vogue Paris March 09
With the male modeling industry facing a scarcity of long-term support on the part of clients for new and emerging faces, sifting through the blue chip SS/FW 09 campaigns to find a new heir apparent was no easy task. And then there came Karl Lagerfeld to the rescue as the last star-maker on the market ready to sweep a chosen male face to the heights of mass media exposure, multiple campaigns and guaranteed A-list editorial positioning. It’s a part of the game of fashion and now Mr Baptiste stands as the new No 1 on MDC Top 50 male models ranking with full buzz, the blazing spotlight and crackling controversy.
