Billy Reid S/S 13

Year after year, season after season, Billy Reid has proven he knows what young American men (and, increasingly, women) want to wear. For Spring 2013, that would be pelicans, with the birds flapping their way across several pieces, a reminder of the homespun vibe of Southern gentility that Reid has done so much to propagate here up north. There has always been a certain timelessness to Reid’s designs, which harken back to a simple, more elegant era, but always have a freshness that feels very current. There was not a single element out of place here, all the clothes looking smooth and polished but still effortless and easy. The palette was full of soft neutrals like cream, beige, and camel, with strong outerwear like Sean O’Pry’s opening lambskin jacket. The suiting was, as expected, well-cut but not restrictive, walking the fine line between trying too hard and not trying enough. The same could be said for everything else as well.

Designer: Billy Reid
Casting: John Tan
Production: Lynne O’Neill

Text: Jonathan Shia
Photos by Kirt Reynolds for

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