General Idea S/S 12 – Of The Minute

Paul Boche and Miles McMillan for General Idea S/S 12. Images David Urbanke for models.com

After last seasons camping trip through the woods, General Idea designer Bumsuk Choi made a stop at the beach for Spring 2012. Nautical stripes made a number of appearances, as did bucket hats, boat shoes, and a myriad of bright colors perfect for a summer’s day at sea. The mood was light and playful, befitting the ’60s Riviera inspiration, with a leather jacket thrown in for a bit of edge. The short film of two boys playing in the surf—shot in grainy black-and-white—that ran before the show summed up the collection perfectly: easy, relaxed, and utterly charming.

Charlie Timms, RJ King, Victor Nylander