Perhaps the final piece of the puzzle as to how to consolidate IMG as a global powerhouse was Milan. As this SS11 show package amply telegraphs, in a few short seasons IMG Milan has become home to some of the most requested models on the runway market ranging from the red hot Freja to the increasingly essential Jac, Joan and Frida. Theres, fresh off a Calvin exclusive in New York should loom as a most coveted girl in Milan even as last season’s Prada opener, Samantha rockets into that city as a rising star to book. Momentum is everything in maintaining a model’s career these days and all four office of IMG have clearly established themselves as a defining market leader at that feat.
