Does a Fashion Brand Need One Way of Seeing?

As fashion houses embrace multiple photographic perspectives, creative direction takes on a more editorial role. There is a difference between a recognisable photographic style and a recognisable house identity. A recognisable identity may have more to do with the perspectives a house brings together than with a single visual style. As brands branch out into zines, photo books, and full-fledged magazines, curation plays an increasingly important role behind the scenes. Fashion houses have spent decades building distinct identities. Through image-makers and consistent creative collaborators, they’ve crafted campaigns that have shaped…