Tactile and painterly, the Ford Models FW 10 show package hits the OTM desk like a heavyweight, not only because of the heavy stock of the casing or because it is a package of 30 girls. The power impact of Ford FW 10 is the sheer quality of their newcomers, logging in at the highest quality in recent times for this venerable agency. Booking stars like Chanel, Lakshmi and the latest addition, Jacquelyn is the easy part of the battle for a competitive casting director. But being the first to have a vision on these impressive breaking forces at Ford like Anne Sophie, Charlene, Isabelle and Ford SOTW winner Karlina is going to be the great offering Ford brings to the market this season. The clarity and directness of the image edit on the cards show a kind of client driven discipline that will pay off heavy dividends. It is clear that the Ford team has scouted hard and quite deeply to find the girls that will broker the kind of editorial leverage the agency is poised to clinch in 2010. The agency stands ready to prep, groom, package and primp that promise into its full potential. If you have any doubt that this is a new generation Ford then just rifle through the video format of their show package and you will see that the company is hungry to be a formidable 21st century proposition.
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