Was Burberry’s carbon neutral show the bar for big luxury?

While London Fashion Week delivered its brood of British bangers––the Matty Bovans, the Molly Goddards––the climate campaign group Extinction Rebellion competed for attention staging disruptive protests, and in many ways succeeded, stealing headlines quicker than influencers filling the FROW. Their message: the fashion industry is in need of “radical transformation” to reduce its impact. So as Riccardo Tisci staged his carbon neutral show for Burberry Spring/Summer 2020, we imagine there was a smize on his face backstage somewhere between you-done-good-kid and remembering the movie FernGully. It means the slow-moving behemoth brands are taking actionable steps to address fashion’s role in the climate crisis, especially so on the heels of Gucci’s announcement that the Italian luxury house is now completely carbon neutral.


While there was barely a carbon footprint in sight, the feet of supermodel Agyness Deyn left a permanent impression on Tisci’s runway. The now-elusive British muse took a walk after sitting out the catwalk since 2015. The casting in large was to a T, with so many models it’s best to direct you to the full list here. It felt good, especially as the Italian designer finally found solid ground of his own to walk with the most British brand, careful in his first few seasons not to rattle any teacups or pull an Hedi Slimane.


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