The former East River Savings Bank landmark has been the site for many spectacular fetes throughout the years thrown by the likes of Nylon mag to Miss Sixty. In a genius move to mark their Stateside arrival and create an indelible impression, the hot Montreal denim and clothing brand Parasuco, hunkered down lots of hard cold cash to renovate the legendary Greco-Roman interior of the 10,000 square feet, two-story establishment and turned it into a viable clothing emporium that will carry the full men’s and women’s collection of denim and leather pants, vintage grays, the popular house label Cult tees, blazers and more. To kick off the launch, they threw a big bash last week to celebrate. The ever ubiquitous DJ AM was presiding over the turntables rocking the house for A-listers Lindsay Lohan, Kelly Hu, Stacey Keibler and Frederique Van Der Wahl. Hot.
Parasuco, 60 Spring Street, corner of Lafayette Street, (212) 925-8858,
or go to: » www.parasuco.com
