Our ongoing series The Board highlights carefully curated newbies from a singular agency.
KMA is all about keeping it close. The agency’s small roster is a collective of family and longtime friends, with a chosen few welcomed into fold only if their vibe is right. And, in trademark Moss style, that vibe is all about an innate coolness and irreverently imperfect beauty.
Photographer – Elliott Wilcox / Stylist – Jessica Daolio (assisted by Sun Ah Chun and Catalina Scabini)
Hair – Adam Garland for Authentic Beauty Concept / Makeup – Amy Brandon using Mac Cosmetics.
Name:Margot Howell Age: 16 Hometown: Dorking How discovered: I was scouted in my local supermarket. Best feature: I’m super chatty. Fun fact: I can say the alphabet backwards!
Name:Louis Baines Age: 22 Hometown: London. How discovered: Introduced to the agency through a friend. Best feature: My crazy energy. Fun fact: I’m obsessed with reptiles.
Name: Stella Jones Age: 16 Hometown: West London How discovered: I’ve know Kate since I was a baby, modelling has always been something I’ve been interested in. Best feature: Eyebrows. Fun fact: My favourite thing to do in my spare time is painting, I find it so relaxing and therapeutic.
Name:Samer Rahma Age: 17 Hometown: Kings Lynn, Norfolk How discovered: I was scouted by KMA on Oxford Street whilst stood waiting around for my sister to finish shopping. Best feature: I reckon my smile. Fun fact: I own a donkey in Sudan! LOL
Name:Lila Moss Age: 16 Hometown: London How discovered: … Best feature: Fresh faced. Fun fact: I collect candles, my room is full of them!
Name:Wolf Gillespie Age: 17 Hometown: London How discovered: Friend of the agency. Best feature: Loyal to the bone. Fun fact: My greatest role model in life is Larry David.
Name:Elfie Reigate Age: 19 Hometown: London How discovered: By Kate, my lovely godmother. Best feature: My toes. They’re really flexible so I can use them like hands. Fun fact: I was expelled from ballet age 3!
Name:Sonny Hall Age: 21 Hometown: Kensal Rise How discovered: I was first scouted at a gig and joined KMA a few months ago. Best feature: The scallywag gene. Fun fact: I was obsessed with Marilyn Manson when I was a kid and used to dress up as him.
Thanks to Chelsea Price. Models wear clothing by Filippa K, Weekday, Lee, American Apparel, Levi’s, Converse & Serotonin vintage.