The Board: Sneakerheads, witches and skiers – these are the new boys of Premier London

In an ongoing series of features, newfaces has selected multiple newbies from a singular agency to highlight. Say hi to the men’s new faces board at Premier Model Management, London — a quintessentially British mix of the traditional and the eccentric.
Photographer/Creative Director – Paul Rowland
Stylist – Daisy Toogood
Production – Simone Barten
Hair Stylist – Michael O’Gorman
Makeup (Studio) – Emily Porter
Makeup (Location) – Claudia Savage
Digital Technician – Louis Headlam
Photographic Assistants – Phil Bradley & Matt Lloyd
Shot on location at Hollybush Farm, Ruckinge, Kent by kind permission and with special thanks to Helen & Chris.

The Board


Name: Yuta Shen
Age: 18
Hometown: Shanghai, China
How discovered: I was discovered by a photographer in China, he shot with me, and then this started my journey as a model.
Best feature: I like everything retro, and I always wear vintage clothing. I’m also easygoing, love nature, like to laugh too.
Fun fact: I am often considered a foreigner in my own country by many people.

Name: Bryn
Age: 18
Hometown: London
How discovered: Scouted at a festival by Omar at Premier.
Best feature: Not too sure with this one, but I’d say I’m light hearted guy and I don’t take myself too serious.
Fun fact: I do graffiti.

Name: River Smith
Age: 20
Hometown: Plymouth
How discovered: In Bristol by Premier before going into Love Saves the Day.
Best feature: I like my eyes, they’re blue and my pupils are slightly different sizes.
Fun fact: I study witchcraft 🧙🏼‍♂️