Model of the Week: Jass Reemann is the effervescent Estonian prepared to wear six inch heels on the runway

Jass was shot exclusively for by Maiken Staak, with styling by Külli Piibar, and grooming by Nele Pandis. Thanks to Aleksei.


Jass Reemann

Sage Management (Tallinn)


189 cm/6’2“


Place of Origin:
Tartu, south of Estonia

Ethnic Origin:
100% Estonian, however, I have always felt like I have a little bit of southern spark inside me.


How disc,overed:
I got scouted by my agent in a grocery store. But actually I’ve been already thinking about a career in modeling before I got scouted, because my older sister, my role model, used to model as well.

What was your first modeling job?
My first modeling job was a show in Milan for Federico Curradi FW18. I remember that my heart dropped a little when I saw the number of cameras at the end of the runway. I was worried about the slippery boots, but as soon as I stepped on the runway the nervousness got replaced with excitement. Now I hardly ever get nervous, even if I have to wear 6-inch heels, I will shine on the runway!

Favorite things:
Mountains, wildlife, cliff diving, cooking, southern people, sports, crema caffè, Florence, my agency, spicy food, a good book and most importantly spending time with my friends and family.

What are you listening to at the moment?
A lot of vintage rock and roll like Steve Monite, Bill Haley and also the classics – Amy Winehouse, Frank Sinatra, Queen. From modern artists, I have been listening to the Weeknd lately.

Favorite movie, tv show:
Captain Fantastic, also everything with Johnny Depp or DiCaprio in it, especially The Great Gatsby.

Favorite designer, fragrance or beauty product:
I love everything by the legendary Karl Lagerfeld, especially his work at the house of Fendi. Currently, I am obsessed with my Dior Sakura fragrance, that I got from Tokyo.

What were you doing before modeling?
I was a bit of a troublemaker. Besides studies I spent my time exploring across the country, at the beach, sneaking into waterparks and doing all sort of horseplays.

What would you be doing if you weren’t modeling?
I would still be doing something creative, whether that is making movies or starring in them or maybe something completely different – I have never been a planner, I love to go with the flow and follow my own story. Also, I would love to pick up either surfing or skateboarding as well.

What’s something uncool that you love anyway?
I love to dress like an old man. I am obsessed with vintage blazers, cardigans and flowy silk shirts from the 70s.

Favorite modeling experience so far?
I loved flying out to Tokyo for Mr. Kim Jones’ Dior pre-fall show. The collection was futuristic, yet the tailoring was timeless. The set was a masterpiece and it was a real honor to walk for one of the most famous fashion houses’ first men pre-fall show. Also, the entire experience in Tokyo was unbelievable. The culture was drastically different from what I am used to and Japanese people are so nice and polite. Whenever I had free time I was walking around the city, visiting old temples, eyes, and mouth wide open.

What’s the best thing about your hometown/country?
It is tiny, so no matter where you go, you will always bump into someone you know or are good friends with.

Which brand would you really love to model for?
There is a lot, but just to name a few: Fendi, Alexander McQueen, and Calvin Klein.

Place you would love to visit:
I want to visit every continent I have not been to yet. Nigeria, Cuba, and Iceland are definitely in my bucket list.

Currently you’re obsessed with/about:
Alton Mason recommended this book on his Instagram story and I immediately went and grabbed my self a copy. The book was „The Alchemist“. It has much to offer and teach for young ambitious 21st-century teens. If you have not read it, then you must do so ASAP.

What’s the best piece of advice you’ve ever been given?
“To realize one’s destiny is a person’s only obligation” – The Alchemist.

  • Francesco


  • Giovanna

    Wonderful interview, wonderful look, and definitely wonderful friend and sister Marilind! ❤️ I wish the best!

  • Tim Navato

    You seem like a nice guy. I’m planning a band of 1,765,447 members – for HEAVEN – and you’re IN IT!!!!

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