Jose Luis was shot exclusively for by Mitch Zachary, with styling by Carolina Orrico at JONES MGMT (New York), and grooming by Matthew Tuozzoli at Atelier Management (New York) using Caudalie. Many thanks to Jonathan Shia and Alexandra Mautone.


Jose Luis Lucero

AMCK Models (London)
Red Model Management (New York)
Uno Models (Barcelona)




Place of Origin:
Nottingham, England

Ethnic Origin:
1⁄2 Irish, 1⁄4 Spanish, and 1⁄4 English

Aquarius but I don’t know much about it.

How discovered:
At Leeds Festival, 3 years ago I think (not sure as I didn’t start modelling till a couple months after).

What was your first modeling job?
My first modelling job was a trial day at Asos but my first paid job was ‘size?’.

Favorite things:
I enjoy travelling and meeting new people along the way and then when I’m back home I like seeing friends and rolling ‘woods’ ;)

What are you listening to at the moment?
Bringing it back to the old-school tunes, I’m liking Drake – Headlines at the moment. Some of my favourite artists Kid Cudi, YoungBoy NBA, and Oasis.

Favorite movie, tv show:
My favourite movie to watch is the Fifth Element. One of my new favourite TV shows to watch is a Netflix original called Altered Carbon – I quite like futuristic stuff hence my two choices.

Favorite designer, fragrance or beauty product:
I’m stuck between two designers I really like, these are Undercover and Comme des Garcons. My favourite fragrance is Acqua Di Parma or I also really like Versace – Blue Jeans. It’s sad to admit it but I don’t have any beauty products or regime.

What were you doing before modeling?
I was working on a building site for a couple years.

What would you be doing if you weren’t modeling?
I’d probably still be working on a building site, lol. After modelling I want to go into real estate. Other than that I would like to bring out my own range of clothes and other stuff but that time hasn’t come yet.

What’s something uncool that you love anyway?
Behind closed doors my pleasure is Fortnite.

Favorite modeling experience so far?
My first piece of work for Calvin Klein, it was like an online campaign which was important to me as it was the first brand my friends and people from around my area recognised.

What’s the best thing about your hometown/country?
One of the things I miss when I’m away is my dog Robbie aka ‘Bob’. I’m proud to be from Nottingham as there are not that many people that do what I do and get as far as I do.

Which brand would you really love to model for?
I’d like to walk for Louis Vuitton. I’d like to shoot for Prada. Because they are two major houses of fashion.

Currently you’re obsessed with/about:
I’m obsessed with this guys artwork ‘@himumimdead’ on instagram. I also love renaissance art.

What’s the best piece of advice you’ve ever been given?
‘You can spend your money a lot quicker than you can earn it’