Three years ago I started to see that Instagram was becoming the new trendy social media. I saw in it a business opportunity that I didn’t want to lose and I started to love the creative part of it, so I did my best to become who I am today.
Were you already modeling and signed with an agency?
Yes, I was modeling for 7 years already. But at the time it wasn’t my goal, it was more a hobby that paid for my bills.
In what ways has social media enhanced or changed your modeling career?
It gave me the opportunity to show who I am beside my modeling career. I can be my own director and show what I love.
Have you received more opportunities and/or interest from agencies/clients now that you have a large following online?
I think that the modeling world changed a lot in the past few years because of Instagram, yes. When clients see that you have success on Instagram you become even more interesting for them.
What have you learned about social media since you started? How has your IG content evolved over time?
At first, I noticed how hard it was to keep it real when you’re so influenced by the constant judging of what you show to your public. So besides the fact that I wanted my Instagram to be likable, I tried hard to keep my style and authenticity during those years. It’s really easy to do something that will work and [attract] buzz on Instagram just following the codes, and sometimes I know even before posting that a picture will not be understood or loved, but I’d rather be myself and be liked by 10% of the audience than please everybody [while] losing myself.
I do not consider myself an influencer but over time I couldn’t not notice the repercussions of my posts and so, my influence. But it wasn’t my goal at any time. For example, I started to notice that when many girls started to write to me to thank me for helping them accept their body because seeing that I accept mine was inspiring for them. For me, an influencer is somebody who really tries to use their image to influence the public and that’s not my case.
How much time do you spend on creating content each day?
It really depends if I’m in a creative mood or not. But I like to prepare my posts to have coherence in my feed. It can be two hours, more or less.
Do you read the comments? How does negative or positive feedback affect you?
Yes, I read everything, even if now I’m trying to read it a little bit less because you can easily get hurt or influenced by what some people say. It’s funny to see that most of the time we will remember the only negative comment in the middle of a hundred positives ones.
In what ways are you different online compared to how you are in person?
I understood with the time that you have to choose what you show, now I’m trying to protect myself a bit more, showing less of my private life. But I really think that I’m the same person online and in real life. Same craziness, maybe worse in real life.
Yes, of course, I think that the more you affirm your style with your community the more the clients will see you that way. Then it will attract jobs that fit you more. It also helps me to show what I can do to the clients. But the thing that really gives me control over my career is myself.
Is there anyone you were really surprised or excited to have following you?
Yes, one day Chris Brown started following me and actually commented on one of my posts. I was really surprised… I didn’t expect that at all.
In what ways do you think social media will develop or change within the next few years?
I’m hoping things will not change too much even if I’m already seeing some evolution in the algorithms and the position of Instagram in the industry.
What tips do you have for models who want to build more of a social media following?
Work hard, even harder and never give up.
What’s the strangest DM you have ever received?
Some guy one time wanted to buy all my silk clothes, and when I saw his Instagram I quickly understood what he would do with them.
What’s the last post you liked?
What’s your favorite picture you have posted on your IG?
What’s the last picture you took but didn’t post on IG?
I didn’t post this picture because it’s pretty simple and there is nothing special or artistic.
Follow Clara on IG – @clara.berry.
Thanks to Ash Mosely.