While the UK economy may be grappling with stagnation, there’s a flourishing industry that refuses to bow to the economic blues—the business of British beauty. A testament to the resilience and creativity embedded in the heart of British fashion, these six new faces encapsulate the trademark British blend of eccentricity, individuality, and charismatic coolness.
Photography by Mia Rankin for MODELS.com.
Styling by Hannah Hetherington, assisted by Annabel Antoniou.
Hair by Lachlan Mackie.
Makeup by Joel Babicci.
Produced and edited by Rosie Daly.
Special thanks to David Steven Wilton.
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- Jumper – Ben Bennai. Skirt and university scarf – stylist’s own. Vintage boots – Contemporary Wardrobe. Necklace – model’s own.
Agency: The MiLK Collective (London)
Where are you from? London
How old are you? 23
Instagram: @cosimavonmoreau
What’s the most typically British thing about you? I’d say my most typical London thing about me is that I powerwalk everywhere. I’ll have to catch myself and be like, wait, why am I basically running right now?
Your favorite word or phrase? I like the phrase ‘that’s calm.’ Like it’s chill, but it’s more than chill; it’s calm.
What fashion trends are you seeing in your hometown? I feel like In London the trends are always changing and different crowds have their own trends, that’s what I like about London
A non-touristy thing/place visitors to Britain should check out: They should come check out my sculpture studio
What do you think Britain does best? British summer is a lot better than any other season in the UK.
Where are you from? London
How old are you? 23
Instagram: @cosimavonmoreau
What’s the most typically British thing about you? I’d say my most typical London thing about me is that I powerwalk everywhere. I’ll have to catch myself and be like, wait, why am I basically running right now?
Your favorite word or phrase? I like the phrase ‘that’s calm.’ Like it’s chill, but it’s more than chill; it’s calm.
What fashion trends are you seeing in your hometown? I feel like In London the trends are always changing and different crowds have their own trends, that’s what I like about London
A non-touristy thing/place visitors to Britain should check out: They should come check out my sculpture studio
What do you think Britain does best? British summer is a lot better than any other season in the UK.
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- Shirt and scarf – Ben Bennai. Shorts and fairy lights – stylist’s own. Vintage boots – Contemporary Wardrobe.
Agency: Next London
Where are you from? Lincolnshire Wolds
How old are you? 20
Instagram: @sturgesssssss
What’s the most typically British thing about you? I put ketchup on everything and can’t start my day without a cup of tea. – or end it.
Your favorite word or phrase? “It’s not my cup of tea.” This expression is so British, and we use it to say something is not to one’s liking or preference.
What fashion trends are you seeing in your hometown? Unfortunately, I am not home very often; I am studying at UCL Bartlett while pursuing a modelling career. There, I have noticed a strong emphasis on functional and stylish fashion among architecture students. Both students and lecturers invest in durable, high-quality clothing, opting for popular outdoor brands like RAINS, renowned for their waterproof features. The fashion often includes vibrant accessories such as hats or scarves. More than most Architects have a keen appreciation for the structural and material aspects of clothing.
A non-touristy thing/place visitors to Britain should check out: The Lincolnshire Wolds aren’t very well known but are incredibly beautiful during summer. There are lots of animals and farms dotted along the rolling hills. There are lots of little towns like Louth that are full of history. They often have local markets and shops; the charity shops are so good for thrifting (but don’t tell too many people (;)
What do you think Britain does best? Not everyone will agree, but I think humour. Nothing makes me laugh more than British comedy. I love shows my dad played me when I was little: Only Fools and Horses, Black Adder… I could go on.
Where are you from? Lincolnshire Wolds
How old are you? 20
Instagram: @sturgesssssss
What’s the most typically British thing about you? I put ketchup on everything and can’t start my day without a cup of tea. – or end it.
Your favorite word or phrase? “It’s not my cup of tea.” This expression is so British, and we use it to say something is not to one’s liking or preference.
What fashion trends are you seeing in your hometown? Unfortunately, I am not home very often; I am studying at UCL Bartlett while pursuing a modelling career. There, I have noticed a strong emphasis on functional and stylish fashion among architecture students. Both students and lecturers invest in durable, high-quality clothing, opting for popular outdoor brands like RAINS, renowned for their waterproof features. The fashion often includes vibrant accessories such as hats or scarves. More than most Architects have a keen appreciation for the structural and material aspects of clothing.
A non-touristy thing/place visitors to Britain should check out: The Lincolnshire Wolds aren’t very well known but are incredibly beautiful during summer. There are lots of animals and farms dotted along the rolling hills. There are lots of little towns like Louth that are full of history. They often have local markets and shops; the charity shops are so good for thrifting (but don’t tell too many people (;)
What do you think Britain does best? Not everyone will agree, but I think humour. Nothing makes me laugh more than British comedy. I love shows my dad played me when I was little: Only Fools and Horses, Black Adder… I could go on.
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- Shirt – Thomas Pink. Cardigan – Rebecca Price. Bra – stylist’s own. Shorts and shoes – Ben Bennai.
Agency: Storm Management (London)
Where are you from? Surrey, UK
How old are you? 18
Instagram: @islagaskin
What’s the most typically British thing about you? I absolutely love a good cup of tea; I cannot start the day without one!
Your favorite word or phrase? Put on Sam Fender.
What fashion trends are you seeing in your hometown? Lots of scarves!
A non-touristy thing/place visitors to Britain should check out: If you get a chance, I would recommend visiting the Devil’s Punch Bowl or Thursley common in Surrey for a hike. It’s very beautiful and one of my favorite places to go and relax.
What do you think Britain does best? Definitely pubs; nothing can beat a good British pub!
Where are you from? Surrey, UK
How old are you? 18
Instagram: @islagaskin
What’s the most typically British thing about you? I absolutely love a good cup of tea; I cannot start the day without one!
Your favorite word or phrase? Put on Sam Fender.
What fashion trends are you seeing in your hometown? Lots of scarves!
A non-touristy thing/place visitors to Britain should check out: If you get a chance, I would recommend visiting the Devil’s Punch Bowl or Thursley common in Surrey for a hike. It’s very beautiful and one of my favorite places to go and relax.
What do you think Britain does best? Definitely pubs; nothing can beat a good British pub!
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- Dress – Ben Bennai. Vintage boots and feather headpiece – Contemporary Wardrobe. Tartan blanket – stylist’s own.
Moli Grewal
Agency: The MiLK Collective (London)
Where are you from? South East England
How old are you? 18
Instagram: @moligrewal
What’s the most typically British thing about you? I go round to my great granny’s once a week for tea and biscuits.
Your favorite word or phrase? “Waffling.” (I was always being told to stop doing this by my teachers and was probably the most common word written on my homework)
What fashion trends are you seeing in your hometown? Biker jackets with hoodies underneath and flares.
A non-touristy thing/place visitors to Britain should check out: A lot of tourists go to Borough Market, but I love Bermondsey Street and Maltby Street Market. It has great food spots a few minutes walk away from Borough.
What do you think Britain does best? Live music. Me and my friends love going to music festivals every summer. Some of my favorite acts were Stormzy, Post Malone, and Mimi Webb.
Where are you from? South East England
How old are you? 18
Instagram: @moligrewal
What’s the most typically British thing about you? I go round to my great granny’s once a week for tea and biscuits.
Your favorite word or phrase? “Waffling.” (I was always being told to stop doing this by my teachers and was probably the most common word written on my homework)
What fashion trends are you seeing in your hometown? Biker jackets with hoodies underneath and flares.
A non-touristy thing/place visitors to Britain should check out: A lot of tourists go to Borough Market, but I love Bermondsey Street and Maltby Street Market. It has great food spots a few minutes walk away from Borough.
What do you think Britain does best? Live music. Me and my friends love going to music festivals every summer. Some of my favorite acts were Stormzy, Post Malone, and Mimi Webb.
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- Reading football shirt, foil blanket and leggings – stylist’s own. All else – Ben Bennai.
Rey
Agency: Premier Model Management (London)
Where are you from? East London, Barking
How old are you? 17
Instagram: @sandralayo
What’s the most typically British thing about you? My first name (Sandra) and my unhealthy obsession with ‘bangers and mash.’
Your favorite word or phrase? “Oh God”/”Oh my daysss.”
What fashion trends are you seeing in your hometown? Definitely the ‘y2k’ trends, with the baggy clothes and cropped tops. Overall, the 2000s are definitely back in fashion trends at the moment.
A non-touristy thing/place visitors to Britain should check out: Café East and The Banc in Tottenham.
What do you think Britain does best? Their traditional foods, such as bangers and mash or their full English Breakfast
Where are you from? East London, Barking
How old are you? 17
Instagram: @sandralayo
What’s the most typically British thing about you? My first name (Sandra) and my unhealthy obsession with ‘bangers and mash.’
Your favorite word or phrase? “Oh God”/”Oh my daysss.”
What fashion trends are you seeing in your hometown? Definitely the ‘y2k’ trends, with the baggy clothes and cropped tops. Overall, the 2000s are definitely back in fashion trends at the moment.
A non-touristy thing/place visitors to Britain should check out: Café East and The Banc in Tottenham.
What do you think Britain does best? Their traditional foods, such as bangers and mash or their full English Breakfast
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- Shirt, top (tied around waist) and shoes – Ben Bennai. Vintage blazer and skirt – Contemporary Wardrobe. Earrings and necklace – model’s own.
Agency: KMA (London)
Where are you from? Central London
How old are you? 18
Instagram: @steviewfsims
What’s the most typically British thing about you? I love a cup of tea, and I tend to complain about the weather.
Your favorite word or phrase? Me and my friends always call each other ‘bub.’
What fashion trends are you seeing in your hometown? Lots of layering and long skirts.
A non-touristy thing/place visitors to Britain should check out: A Sunday pub roast, my favourite is the ‘Princess of Wales’ in Primrose Hill.
What do you think Britain does best? Humour.
Where are you from? Central London
How old are you? 18
Instagram: @steviewfsims
What’s the most typically British thing about you? I love a cup of tea, and I tend to complain about the weather.
Your favorite word or phrase? Me and my friends always call each other ‘bub.’
What fashion trends are you seeing in your hometown? Lots of layering and long skirts.
A non-touristy thing/place visitors to Britain should check out: A Sunday pub roast, my favourite is the ‘Princess of Wales’ in Primrose Hill.
What do you think Britain does best? Humour.