Our ongoing series The Board highlights carefully curated newbies from a singular agency.
KMA is all about keeping it close. The agency’s small roster is a collective of family and longtime friends, with a chosen few welcomed into fold only if their vibe is right. And, in trademark Moss style, that vibe is all about an innate coolness and irreverently imperfect beauty.
Photographer – Elliott Wilcox / Stylist – Jessica Daolio (assisted by Sun Ah Chun and Catalina Scabini)
Hair – Adam Garland for Authentic Beauty Concept / Makeup – Amy Brandon using Mac Cosmetics.

The Board


Name: Margot Howell
Age: 16
Hometown: Dorking
How discovered: I was scouted in my local supermarket.
Best feature: I’m super chatty.
Fun fact: I can say the alphabet backwards!

Name: Louis Baines
Age: 22
Hometown: London.
How discovered: Introduced to the agency through a friend.
Best feature: My crazy energy.
Fun fact: I’m obsessed with reptiles.

Name: Stella Jones
Age: 16
Hometown: West London
How discovered: I’ve know Kate since I was a baby, modelling has always been something I’ve been interested in.
Best feature: Eyebrows.
Fun fact: My favourite thing to do in my spare time is painting, I find it so relaxing and therapeutic.