In our ongoing series New To Fashion we ask fashion industry newcomers to show us a favourite item from their wardrobes and answer some burning questions about their fashion philosophy.
Lula Mac Wilhelmina London ()
What did you bring to the shoot?
Marlboro biker jacket – from a car boot sale. It’s original and was such a good find. And my 1920’s vintage dress, it’s so special and it’s quite Gucci.
The worst fashion decision you’ve ever made?
Patterned tights, pointy boots and push up bras!
What is a look or style you wish you could pull off?
Sweater vests! I’m obsessed with them but can never pull them off. I’m jealous of old grannies who can.
What is one product or brand you’ll always recommend?
Vintage shops. Never buy new, always second hand or go vintage! Product: Mario Badescu drying lotion is my life!
What is a fashion trend you hope makes a comeback?
Pippi Longstockings long stripy socks, knee high with big black boots!
Jermaine Downer Storm Management (London)
What did you bring to the shoot?
I brought my scarf, I got it from my grandma. It was her mother’s mother’s own and I love the fact that she chose to give it to me. And also my phone.
How would your family and/or friends describe your personal style?
My friends find my style cool when I’m in skinny jeans etc, but they love to see me go to a formal party because I look good in a suit. They rather I look like a gentleman.
What is a look or style you wish you could pull off?
I like the way Rihanna dresses and get everyone’s attention. She dresses so different from everyone else. I would like to wear men’s clothes that look different from what everyone else is wearing.
Etta Wilhelmina London ()
What did you bring to the shoot?
My sketchbooks and pencils/pens. I always carry around a sketchbook as I love drawing. I also brought my emerald and pearl necklace my grandma bought me when she lived in India.
The worst fashion decision you’ve ever made?
There are pictures of me when I was younger wearing orange spotty skirts and pink stripy tights.
What is a look or style you wish you could pull off?
Leather. Jumpsuits.
How would your family and/or friends describe your personal style?
Tomboy-like, baggy and oversized clothes.
Lucas Comin Storm Management (London)
What did you bring to the shoot?
I brought a variety of clothing and my skateboard. I really like skateboarding. I like the freedom to skate around the city and find good spots.
What is a fashion trend you hope to never see again?
Chunky dad shoes and very skinny jeans.
What is the best fashion/beauty tip or trick you know?
Be yourself and don’t get embarrassed or self-conscious about what other people say or how they look at you.
How would your family and/or friends describe your personal style?
My family doesn’t really like my style as I wear baggy looks but my friends really like it and have followed my fashion sense and wear similar outfits.