Chiara Ferragni was born in Cremona in 1987. She inherited from her mother the passion for fashion and photography and already when she was a teenager she became popular on the first online communities, where she shared photos she was taking with her friends. In 2009, when blogs were not yet the today phenomenon, she launched TheBlondeSalad.com, to express herself and relate to 360°.
The Blonde Salad is much more than a blog today, it’s a real source of inspiration and style for millions people in Italy and around the world. In March 2011, New York Magazine introduced her as "One of the biggest breakout street-style stars of the year". In December 2011, she was profiled
as the Blogger Of The Moment in Teen Vogue, while still a law student at Bocconi University and a fashion designer.
By that time her blog had reached more than 1 million unique visitors and 12 million impressions per month. By 2013, she had won various blogger of the year recognitions. According to the December 2013 Teen Vogue story, her blog had 1.6 million followers on Instagram.
In December 2013, she collaborated with Steve Madden to design a 9-shoe collection for Spring 2014, and her prior fashion design collaborations have included work with Christian Dior, Louis Vuitton, Max Mara and Chanel.
In 2014, she was announced as the most popular Fashion Media personality on Instagram, from Stylophane.com Top 125 Most Popular Fashion Media, and has been named by Business of Fashion as one of the most influential personalities of the international fashion world.
Social Media