A model and fashion designer, Xue Chen began her modelling career while studying fashion at London College of Fashion. Chen has previously worked with Balenciaga, Off-White and Miu Miu before returning to China amid the height of the pandemic in 2020. With more than 110,000 followers on Instagram and Xiaohongshu combined, Chen has used her influence to grow her own fashion brand Cfierce. Short for “cute and fierce,” the brand is influenced by Japanese anime and British hardcore punk and has over 200,000 followers on Taobao, the Chinese e-commerce platform.