Alex’s breakthrough moment came when he walked in Daniel Lee’s Burberry FW23 show, quickly followed by starring in the Burberry Summer 2023 campaign, photographed by Tyrone Lebon.

Since then, Alex’s career has soared, with high-profile collaborations with brands like Dolce & Gabbana, Louis Vuitton, DKNY, and Ralph Lauren, along with exceptional features in top publications and partnerships with leading beauty brands. Recognized for his success, Alex earned a spot on Models.com’s coveted "Hot List" quickly followed by "Money List," and is now regularly invited as a guest to prestigious events and fashion shows in Milan, Paris, London, and New York.