{"id":69353,"date":"2026-07-28T10:30:35","date_gmt":"2026-07-28T14:30:35","guid":{"rendered":"https:\/\/models.com\/mdx\/?p=69353"},"modified":"2026-07-28T10:03:51","modified_gmt":"2026-07-28T14:03:51","slug":"raul-martinez-on-shaping-the-global-image-of-vogue","status":"publish","type":"post","link":"https:\/\/models.com\/mdx\/raul-martinez-on-shaping-the-global-image-of-vogue\/","title":{"rendered":"Ra\u00fal Martinez on Shaping the Global Image of Vogue"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/P6QsG2UPywM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<style>\n#content .row {max-width:100%}\n#cover { \nbackground-color: white; position: relative; margin: 0 auto 30px auto;; text-align: center; \n}\n#covertitle, #covertitle h1, #content #covertitle h3 { font-family: \"SuisseIntl-SemiBold\", sans-serif; }\n#covertitle { position: absolute; font-family: \"SuisseIntl-Bold\", sans-serif; bottom: 12%; width: 100%; font-size: 3.8rem; font-weight: 900; }\n#content h1 { font-size: 4vw; display: inherit; display: inline-block; text-align:center; }\n#content div.post h2 {margin: 20px 0; background: white; font-family: \"SuisseIntl-SemiBold\",sans-serif; font-size: 2rem; color: #333;}\n#content #covertitle h3 { \nfont-size: 8vw; line-height: 20vh;\ntext-transform: uppercase; \nfont-family: \"SuisseIntl-SemiBold\", sans-serif;}\n#introbox { border: 1px solid white; padding: 90px 30px !important; max-width: 850px; margin: auto !important; font-family: \"SuisseIntl-SemiBold\",sans-serif; font-size: 20px; text-align: center !important; }\n.introblurb, .introblurb p, .post div.introblurb p:first-child {\nfont-size: .7em; \nline-height: 1.6; \ntext-align:justify;\nfont-family: \"SuisseIntl-Book\", sans-serif;\npadding: .3em 1em;\n}\n#content div.introcredits, #content div.introcredits p {\nfont-family: \"SuisseIntl-Book\", sans-serif;\nfont-size: .8em; \ntext-align: center;\n}\n.pic40 { margin: 0 10%;; text-align: center; }\n.videocontainer {max-width:600px; margin: auto;}\n.txtbox { \nfont-family: \"SuisseIntl-Book\",sans-serif; \nline-height: 2;\nfont-weight: 400; \nwidth: 36%; \nborder: 0; \nmargin: auto; \npadding: 5%;\n}\n.introtxt, .introtxt p {text-align:justify;}\n.pullquote {\nfont-size:4vw;\nline-height: 1;\ntext-align:center;\nfont-style:italic;\nmax-width:900px;\nmargin:auto;\npadding:1em;\nfont-family: \"SuisseIntl-SemiBold\",sans-serif;\n}\n.credits:empty {display:none;}\n.credits {\nfont-size: .75rem; \npadding: 2rem 0;; \nfont-weight: normal; \ntext-align: center; \nclear: both; \ntext-transform: uppercase; \nmax-width: 800px; \nmargin: auto; }\n#thumbsul { margin: 0 8%; }\n.text-left {text-transform: capitalize !important;}\n#thumbsul a, .text-left a {color: black;}\n#thumbsul a:hover, .text-left a:hover {color: #666;}\n.separ { border: 1px solid white; clear: both; padding: 60px; }\nem {color: #999;}\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/i.mdel.net\/css\/sb\/index-sb@9e8baf1be17137f952c9eacc710f6bf0b29b9b08.css\" \/>\n<div class=\"txtdiv\"><\/div>\n<div id=\"introbox\">\n<div class=\"introtxt\">\n<h1 class=\"title\">Ra\u00fal Martinez on Shaping the Global Image of Vogue<\/h1>\n<p>With more than three decades in the fashion industry under his belt, <a href=\"\/\/models.com\/people\/raul-martinez\">Ra\u00fal Martinez<\/a> has defined how generations have come to see beauty, celebrity, and pop culture \u2014 first across magazines and advertising, now across an increasingly interconnected global media landscape. Back at <a href=\"\/\/models.com\/client\/vogue\">Vogue<\/a> as Global Creative Director since 2024, Martinez oversees the creative vision of the international tome across all owned and operated editions, guiding the visual identity of 12 markets \u2014 the U.S., U.K., Italy, France, Germany, India, Japan, Mexico, Arabia, Spain, Taiwan, and China \u2014 while keeping a cohesive creative dialogue running across print, digital, social, and video.<\/p>\n<p>That global fluency was earned in two very different rooms. Martinez arrived at Vogue in 1988 as associate art director, working alongside <a href=\"\/\/models.com\/people\/anna-wintour\">Anna Wintour<\/a> from her debut issue and rising to art director by 1990, before leaving in the mid-nineties to co-found AR New York with <a href=\"\/\/models.com\/people\/alex-gonzalez\">Alex Gonzalez<\/a>, then the creative director of ELLE and his partner in both life and business. Over the years that followed, the boutique branding agency grew to over 100 employees, building campaigns for Calvin Klein, Valentino, Versace, Dolce &#038; Gabbana, and Yves Saint Laurent while extending beyond fashion to clients like PepsiCo and Mattel. By the time AR was sold to Publicis Groupe, it had become one of the industry\u2019s most quietly consequential shops.<\/p>\n<p>In January 2021, Martinez took on one of fashion\u2019s most scrutinized rebuilds, joining <a href=\"\/\/models.com\/client\/victorias-secret\">Victoria&#8217;s Secret<\/a> as Head Creative Director before later becoming EVP. The remit spanned imagery, visual merchandising, and media across the lingerie, PINK, and beauty divisions, arriving at what he describes as \u201ca very particular moment in time for the brand.\u201d The challenge, he says, was \u201chow do you bring authenticity of diversity and female voices into a place that had not? Not only through visuals, but also internally in the company.\u201d That philosophy reshaped Victoria\u2019s Secret\u2019s visual language, replacing fantasy with a more editorial and documentary spirit, anchored by the VS Collective.<\/p>\n<p>He left in early 2024 for the company he had already helped shape twice over. His current appointment as Vogue\u2019s Global Creative Director was a third act at Cond\u00e9 Nast following his original run from 1988 to the mid-nineties and a second stretch that began in 2009 and saw him named chief creative officer in 2015. The role itself was one Wintour had carried alongside her editorial duties since 2013, when Vogue globalized its operations, and Wintour framed the hire as a homecoming, praising both his instincts and his knowledge of the magazine. Filmed at Cond\u00e9 Nast headquarters and directed by <a href=\"\/\/models.com\/people\/will-pippin\">Will Pippin<\/a> for Models.com, Martinez speaks with Editorial Director <a href=\"\/\/models.com\/people\/irene-ojo-felix\">Irene Ojo-Felix<\/a> about leading one of fashion\u2019s most influential global creative networks, nurturing the next generation of image-makers, and why the photographs that endure are never simply about clothes, but about the emotions they leave behind.<\/p>\n<div class=\"introcredits\">\nEditor in Chief: <a href=\"\/\/models.com\/people\/stephan-moskovic\">Stephan Moskovic<\/a><br \/>\nEditorial Director and Interviewer: <a href=\"\/\/models.com\/people\/irene-ojo-felix\">Irene Ojo-Felix<\/a><br \/>\nDirector: <a href=\"\/\/models.com\/people\/will-pippin\">Will Pippin<\/a><br \/>\nCinematographer: <a href=\"\/\/models.com\/people\/anyelo-troya\">Anyelo Troya<\/a><br \/>\nFirst Assistant Camera: <a href=\"https:\/\/www.instagram.com\/k.a.l.b.o.9.9.9\/\" rel=\"noopener\" target=\"_blank\">Luis Jaramillo<\/a><br \/>\nVideo Editor: Oscar O&#8217;Neill<br \/>\nLocation: Cond\u00e9 Nast<br \/>\nColorist: <a href=\"https:\/\/www.instagram.com\/jake.m.white\/\" rel=\"noopener\" target=\"_blank\">Jake White<\/a>, Company 3<br \/>\nSpecial Thanks: <a href=\"\/\/models.com\/people\/christopher-michael\">Christopher Michael<\/a> at Egos &#038; Icons\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ra\u00fal Martinez on Shaping the Global Image of Vogue With more than three decades in the fashion industry under his belt, Ra\u00fal Martinez has defined how generations have come to see beauty, celebrity, and pop culture \u2014 first across magazines and advertising, now across an increasingly interconnected global media landscape. Back at Vogue as Global [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":69362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3044,155,4259,2701,1538],"tags":[5285,1177,2554,5770,197,5208],"_links":{"self":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/69353"}],"collection":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/comments?post=69353"}],"version-history":[{"count":9,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/69353\/revisions"}],"predecessor-version":[{"id":69364,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/69353\/revisions\/69364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media\/69362"}],"wp:attachment":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media?parent=69353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/categories?post=69353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/tags?post=69353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}