{"id":68951,"date":"2026-07-02T12:05:10","date_gmt":"2026-07-02T16:05:10","guid":{"rendered":"https:\/\/models.com\/mdx\/?p=68951"},"modified":"2026-07-02T12:08:21","modified_gmt":"2026-07-02T16:08:21","slug":"m-m-paris-on-why-print-still-matters-ai-cant-replace-taste","status":"publish","type":"post","link":"https:\/\/models.com\/mdx\/m-m-paris-on-why-print-still-matters-ai-cant-replace-taste\/","title":{"rendered":"M\/M (Paris) on Why AI Can&#8217;t Replace Taste &#038; Why Print Still Matters"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/sD_spzDWr4A\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<style>\n#content .row {max-width:100%}\n#cover { \nbackground-color: white; position: relative; margin: 0 auto 30px auto;; text-align: center; \n}\n#covertitle, #covertitle h1, #content #covertitle h3 { font-family: \"SuisseIntl-SemiBold\", sans-serif; }\n#covertitle { position: absolute; font-family: \"SuisseIntl-Bold\", sans-serif; bottom: 12%; width: 100%; font-size: 3.8rem; font-weight: 900; }\n#content h1 { font-size: 4vw; display: inherit; display: inline-block; text-align:center; }\n#content div.post h2 {margin: 20px 0; background: white; font-family: \"SuisseIntl-SemiBold\",sans-serif; font-size: 2rem; color: #333;}\n#content #covertitle h3 { \nfont-size: 8vw; line-height: 20vh;\ntext-transform: uppercase; \nfont-family: \"SuisseIntl-SemiBold\", sans-serif;}\n#introbox { border: 1px solid white; padding: 90px 30px !important; max-width: 850px; margin: auto !important; font-family: \"SuisseIntl-SemiBold\",sans-serif; font-size: 20px; text-align: center !important; }\n.introblurb, .introblurb p, .post div.introblurb p:first-child {\nfont-size: .7em; \nline-height: 1.6; \ntext-align:justify;\nfont-family: \"SuisseIntl-Book\", sans-serif;\npadding: .3em 1em;\n}\n#content div.introcredits, #content div.introcredits p {\nfont-family: \"SuisseIntl-Book\", sans-serif;\nfont-size: .8em; \ntext-align: center;\n}\n.pic40 { margin: 0 10%;; text-align: center; }\n.videocontainer {max-width:600px; margin: auto;}\n.txtbox { \nfont-family: \"SuisseIntl-Book\",sans-serif; \nline-height: 2;\nfont-weight: 400; \nwidth: 36%; \nborder: 0; \nmargin: auto; \npadding: 5%;\n}\n.introtxt, .introtxt p {text-align:justify;}\n.pullquote {\nfont-size:4vw;\nline-height: 1;\ntext-align:center;\nfont-style:italic;\nmax-width:900px;\nmargin:auto;\npadding:1em;\nfont-family: \"SuisseIntl-SemiBold\",sans-serif;\n}\n.credits:empty {display:none;}\n.credits {\nfont-size: .75rem; \npadding: 2rem 0;; \nfont-weight: normal; \ntext-align: center; \nclear: both; \ntext-transform: uppercase; \nmax-width: 800px; \nmargin: auto; }\n#thumbsul { margin: 0 8%; }\n.text-left {text-transform: capitalize !important;}\n#thumbsul a, .text-left a {color: black;}\n#thumbsul a:hover, .text-left a:hover {color: #666;}\n.separ { border: 1px solid white; clear: both; padding: 60px; }\nem {color: #999;}\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/i.mdel.net\/css\/sb\/index-sb@9e8baf1be17137f952c9eacc710f6bf0b29b9b08.css\" \/>\n<div class=\"txtdiv\"><\/div>\n<div id=\"introbox\">\n<div class=\"introtxt\">\n<h1 class=\"title\">The Art of Collaboration: Mathias Augustyniak &#038; Micha\u00ebl Amzalag<\/h1>\n<p>For this edition of The Art of Collaboration, Models.com Editor-in-Chief <a href=\"\/\/models.com\/people\/stephan-moskovic\">Stephan Moskovic<\/a> sits down with <a href=\"http:\/\/www.mmparis.com\/\">M\/M (Paris)<\/a> founders <a href=\"\/\/models.com\/people\/Mathias-Augustyniak-Michael-Amzalag\">Mathias Augustyniak &#038; Micha\u00ebl Amzalag<\/a>. For more than three decades, the duo has shaped the visual language of contemporary culture through collaborations with Bj\u00f6rk, Yohji Yamamoto, Nicolas Ghesqui\u00e8re, Jonathan Anderson, Madonna, and countless artists, photographers, designers, and publications, dissolving the boundaries between graphic design, fashion, art, music, and publishing to create one of the most influential creative studios of our time. Now, as the Creative Directors of Harper&#8217;s Bazaar Italia, they&#8217;re leading a new editorial chapter alongside Stefano Tonchi and Sissy Vian, redefining the magazine as &#8220;context, not content&#8221; across both print and digital.<\/p>\n<p>When artificial intelligence can generate images in seconds, the founders remind us that the real value of creative direction has never been the execution of an image alone, but the human ingenuity behind it. Taste, cultural intuition, narrative, symbolism, typography, and the ability to synthesize ideas into something original remain distinctly human skills. In conversation with Models.com, they reflect on the craft and collaborations that continue to shape their work, and on the questions we&#8217;re all asking as fashion&#8217;s image-making industry enters an increasingly amorphous and ever-evolving era.<\/p>\n<div class=\"introcredits\">\nEditor in Chief and Interviewer: <a href=\"\/\/models.com\/people\/stephan-moskovic\">Stephan Moskovic<\/a><br \/>\nEditorial Director: <a href=\"\/\/models.com\/people\/irene-ojo-felix\">Irene Ojo-Felix<\/a><br \/>\nDirector and Editor: <a href=\"\/\/models.com\/people\/davide-derocchi\">Davide Derocchi<\/a><br \/>\nAC: Mohamed Ibrahim Helaly<br \/>\nAC: Lila Braghero<br \/>\nMusic Supervision: <a href=\"\/\/models.com\/agency\/HiNote\">HiNote<\/a><br \/>\nLocation: M\/M (Paris)<br \/>\nSpecial Thanks: <a href=\"\/\/models.com\/people\/christopher-michael\">Christopher Michael<\/a> at Egos &#038; Icons\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Art of Collaboration: Mathias Augustyniak &#038; Micha\u00ebl Amzalag For this edition of The Art of Collaboration, Models.com Editor-in-Chief Stephan Moskovic sits down with M\/M (Paris) founders Mathias Augustyniak &#038; Micha\u00ebl Amzalag. For more than three decades, the duo has shaped the visual language of contemporary culture through collaborations with Bj\u00f6rk, Yohji Yamamoto, Nicolas Ghesqui\u00e8re, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":69184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3044,4259,99,2701,1538],"tags":[1177,5014,4856,2554,5707,197,4276],"_links":{"self":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/68951"}],"collection":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/comments?post=68951"}],"version-history":[{"count":15,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/68951\/revisions"}],"predecessor-version":[{"id":69197,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/68951\/revisions\/69197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media\/69184"}],"wp:attachment":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media?parent=68951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/categories?post=68951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/tags?post=68951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}