{"id":56734,"date":"2019-12-13T15:39:56","date_gmt":"2019-12-13T20:39:56","guid":{"rendered":"https:\/\/models.com\/mdx\/?p=56734"},"modified":"2023-11-21T17:30:59","modified_gmt":"2023-11-21T22:30:59","slug":"industry-now-joey-george","status":"publish","type":"post","link":"https:\/\/models.com\/mdx\/industry-now-joey-george\/","title":{"rendered":"Industry, Now: Joey George"},"content":{"rendered":"<div class=\"row\" id=\"cover\">\n<div class=\"small-12 medium-6 columns medium-offset-3\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2019\/12\/Joey-George.jpg\" alt=\"\" width=\"2000\" height=\"2669\" class=\"alignnone size-full wp-image-56735\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2019\/12\/Joey-George.jpg 2000w, https:\/\/i.mdel.net\/mdx\/i\/2019\/12\/Joey-George-1280x1708.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2019\/12\/Joey-George-150x200.jpg 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div>\n<div id =\"covertitle\">\n<h3>Industry, Now<\/h3>\n<h1>JOEY GEORGE<\/h1>\n<\/div>\n<\/div>\n<style>\n.share-article .boxed-icon {\n    margin: 0;\n    display: inline-block;\n    font-size: 14px;\n    height: 25px;\n    width: 25px;\n    line-height: 22px;\n    color: #888 !important;\n}\n.single-auth {\nopacity: .75;\n}\n#content .row {max-width:100%}\n#cover {\nbackground-color: white;\nposition:relative;\nmargin: 0 auto 30px auto;\ntext-align:center;\n}\n#covertitle, #covertitle h1, #content #covertitle h3 {color: #FC0404;}\n#covertitle {\nposition: absolute;font-family:'Neue Haas Unica W01',helvetica,sans-serif;\nbottom: 12%;\nwidth: 100%;\nfont-size: 4rem;\nfont-weight:900;\n}\n#covertitle p {}\n#covertitle h1 {display:inherit;}\n#content #covertitle h3 {\nfont-size:3.4rem; \nborder-bottom: 1px solid;\n}\n#content #introbox h2 {display:none;background-color:white;text-transform:uppercase;text-align:center;}\n#introbox,#introbox p,.txtbox {text-align:justify;}\n#introbox {\n\tmax-width:640px;\n\tpadding: 10% 5% 2% 5% !important;\n\tmargin:auto;\n\tclear:both;font-family:'Neue Haas Unica W01',helvetica,sans-serif;\n\tfont-size: 1.2rem;\n\tfont-weight:300;\n\ttext-align:justify;\n}\n#introbox em {\n    border-top: 1px solid #efefef;\n    display: inline-block;\n    padding: 32px 16px;\n    margin: 16px auto;\n    border-bottom: 1px solid #efefef;\n}\n.introcredits {font-size:.75em;text-align:center;}\n#thumbs {text-align:center;margin:10% 0 3% 0;font-size:1.4rem;font-weight:900;}\n#thumbsul {margin:0 8%;}\n#thumbsul li,#thumbsul li a:hover {color:black;}\n.separ {background-color:white;height:40px;}\n.bottom {margin-bottom: 80px;}\n.txtbox {\nfont-size: 1.2em;\nfont-weight:400;\nwidth:36%;\nborder:0;\nmargin:auto;\npadding: 2% 5% 10% 5%;\n}\n.txtbox strong {font-weight: 700;}\n.txtbox p {line-height: 2em;}\n<\/style>\n<div class=\"txtdiv\"><\/div>\n<div id=\"introbox\">\n<h2>JOEY GEORGE<\/h2>\n<p>Portrait by <a href=\"\/\/models.com\/people\/ben-hassett\">Ben Hassett<\/a> for Models.com<\/p>\n<p><em><a href=\"https:\/\/models.com\/mdx\/tag\/Industry-Now\/\">#IndustryNow<\/a> The cycles of social media impel us to embrace then move on from trends and discourses faster than ever before. The life span of a single work\u2013\u2013an editorial, a campaign, a show, a stint\u2013\u2013is shorter for it. Fashion&#8217;s only unconditional term is the future: operating a year ahead, after all. So, in an industry where change and relevancy are the full stops at the end of every sentence, Models.com wanted to highlight individuals who add permanence to the community\u2013some at their start and some at their top. Photographer Ben Hassett gets up close and personal for Models.com with the creative forces often behind the scenes. They are the Industry, Now.<\/em><\/p>\n<p>New York City based hair stylist <a href=\"\/\/models.com\/people\/joey-george\">Joey George<\/a> has become known for experimenting with the boundaries of hair, in turn elevating himself to that of a creative and collaborative force. Often employing wigs that are sculpted and painted, George\u2019s results on set are closer to a piece of art than anything else, yet still act as part of the team effort to reach a single editorial image. His visual journal has not only documented his process as a transfixing, technical artist but has become a substantial part of his work as a whole. It\u2019s these qualities that has seduced  and wowed publications like various editions of international Vogues (UK, Paris, Japan, Italia and others), WSJ, Dazed, Harper\u2019s Bazaar as well as a list of clientele like Givenchy, Tommy Hilfiger and more. His wigs have made impressions off the pages of print as well with his striking pieces having been worn by <a href=\"\/\/models.com\/people\/lady-gaga\">Lady Gaga<\/a> on her ARTPOP tour or by Aquarias at the Met Gala. <\/p>\n<\/div>\n<div class=\"txtbox\">\n<p><strong>How has the heightened attention to self-image influenced your work and craft?<\/strong><br \/>\nFor the better part of my career, I have been shaping my aesthetic to be more in line with hair as art. I like to challenge what can be perceived as traditional beauty and find a way I can make it a bit more edgy or abstract. Personally, I have never fit the mold of the mundane. With every project, I try to find a way that I can put my artistic flare on it, while being true to that person\u2019s self-image.   <\/p>\n<p><strong>Have the reasons you started doing what you do changed along the way?<\/strong><br \/>\nOf course. I was passionate about hairdressing. As my career progressed over the years, it evolved. I began to experiment more and realized there is more artistry that could be incorporated into my process.   <\/p>\n<p><strong>What is your favorite part of the process?<\/strong><br \/>\nI enjoy working in my studio, where I can truly escape. The process of creating has been a constant evolution for me. Whether it\u2019s working on my ever-growing scrapbooks or my sculptured wigs, it\u2019s an opportunity for me to have creative freedom. The scrapbooks started as a documentation project. I wanted to test hairstyles from \u201cbehind the scenes\u201d to use for future credited projects. I began creating sculptured wigs by simply experimenting with new textures and inorganic materials in my studio and now it has evolved. I\u2019m humbled by the positive reactions my original pieces receive.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Industry, Now JOEY GEORGE JOEY GEORGE Portrait by Ben Hassett for Models.com #IndustryNow The cycles of social media impel us to embrace then move on from trends and discourses faster than ever before. The life span of a single work\u2013\u2013an editorial, a campaign, a show, a stint\u2013\u2013is shorter for it. Fashion&#8217;s only unconditional term is [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":56735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3044,155,4259,99,1538],"tags":[2205,3534,1829],"_links":{"self":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/56734"}],"collection":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/comments?post=56734"}],"version-history":[{"count":7,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/56734\/revisions"}],"predecessor-version":[{"id":56752,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/56734\/revisions\/56752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media\/56735"}],"wp:attachment":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media?parent=56734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/categories?post=56734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/tags?post=56734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}