{"id":55964,"date":"2019-08-06T20:55:23","date_gmt":"2019-08-07T00:55:23","guid":{"rendered":"https:\/\/models.com\/mdx\/?p=55964"},"modified":"2019-08-07T19:48:15","modified_gmt":"2019-08-07T23:48:15","slug":"industry-now-greg-krelenstein","status":"publish","type":"post","link":"https:\/\/models.com\/mdx\/industry-now-greg-krelenstein\/","title":{"rendered":"Industry, Now: Greg Krelenstein"},"content":{"rendered":"<div class=\"row\" id=\"cover\">\n<div class=\"small-12 medium-6 columns medium-offset-3\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2019\/07\/071118_MOD_11_028.jpg\" alt=\"\" width=\"2000\" height=\"2667\" class=\"alignnone size-full wp-image-55966\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2019\/07\/071118_MOD_11_028.jpg 2000w, https:\/\/i.mdel.net\/mdx\/i\/2019\/07\/071118_MOD_11_028-1280x1707.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2019\/07\/071118_MOD_11_028-150x200.jpg 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div>\n<div id =\"covertitle\">\n<h3>Industry, Now<\/h3>\n<h1>GREG KRELENSTEIN<\/h1>\n<\/div>\n<\/div>\n<style>\n.share-article .boxed-icon {\n    margin: 0;\n    display: inline-block;\n    font-size: 14px;\n    height: 25px;\n    width: 25px;\n    line-height: 22px;\n    color: #888 !important;\n}\n.single-auth {\nopacity: .75;\n}\n#content .row {max-width:100%}\n#cover {\nbackground-color: white;\nposition:relative;\nmargin: 0 auto 30px auto;\ntext-align:center;\n}\n#covertitle, #covertitle h1, #content #covertitle h3 {color: #FC0404;}\n#covertitle {\nposition: absolute;font-family:'Neue Haas Unica W01',helvetica,sans-serif;\nbottom: 12%;\nwidth: 100%;\nfont-size: 4rem;\nfont-weight:900;\n}\n#covertitle p {}\n#covertitle h1 {display:inherit;}\n#content #covertitle h3 {\nfont-size:3.4rem; \nborder-bottom: 1px solid;\n}\n#content #introbox h2 {display:none;background-color:white;text-transform:uppercase;text-align:center;}\n#introbox,#introbox p,.txtbox {text-align:justify;}\n#introbox {\n\tmax-width:640px;\n\tpadding: 10% 5% 2% 5% !important;\n\tmargin:auto;\n\tclear:both;font-family:'Neue Haas Unica W01',helvetica,sans-serif;\n\tfont-size: 1.2rem;\n\tfont-weight:300;\n\ttext-align:justify;\n}\n#introbox em {\n    border-top: 1px solid #efefef;\n    display: inline-block;\n    padding: 32px 16px;\n    margin: 16px auto;\n    border-bottom: 1px solid #efefef;\n}\n.introcredits {font-size:.75em;text-align:center;}\n#thumbs {text-align:center;margin:10% 0 3% 0;font-size:1.4rem;font-weight:900;}\n#thumbsul {margin:0 8%;}\n#thumbsul li,#thumbsul li a:hover {color:black;}\n.separ {background-color:white;height:40px;}\n.bottom {margin-bottom: 80px;}\n.txtbox {\nfont-size: 1.2em;\nfont-weight:400;\nwidth:36%;\nborder:0;\nmargin:auto;\npadding: 2% 5% 10% 5%;\n}\n.txtbox strong {font-weight: 700;}\n.txtbox p {line-height: 2em;}\n<\/style>\n<div class=\"txtdiv\"><\/div>\n<div id=\"introbox\">\n<h2>GREG KRELENSTEIN<\/h2>\n<p>Portrait by <a href=\"\/\/models.com\/people\/ben-hassett\">Ben Hassett<\/a> for Models.com<\/p>\n<p><em><a href=\"https:\/\/models.com\/mdx\/tag\/Industry-Now\/\">#IndustryNow<\/a> The cycles of social media impel us to embrace then move on from trends and discourses faster than ever before. The life span of a single work\u2013\u2013an editorial, a campaign, a show, a stint\u2013\u2013is shorter for it. Fashion&#8217;s only unconditional term is the future: operating a year ahead, after all. So, in an industry where change and relevancy are the full stops at the end of every sentence, Models.com wanted to highlight individuals who add permanence to the community\u2013some at their start and some at their top. Photographer Ben Hassett gets up close and personal for Models.com with the creative forces often behind the scenes. They are the Industry, Now.<\/em><\/p>\n<p>Since Hollywood&#8217;s inception, the radiant star power that celebrities bring has only risen to a blindingly bright transmission. The art of connecting these VIPs with the fashion photographers and publications that matter is one that casting director <a href=\"\/\/models.com\/people\/greg-krelenstein-forstarworks\">Greg Krelenstein<\/a> has mastered with flourishing dexterity. Krelenstein has had the responsibility of harnessing the fever pitch towards virality, booking the established and up-and-coming talents that are sure to make the covers they are featured on sell. For over a decade, he has operated as the master negotiator for niche publications like V, LOVE, Dazed, AnOther and Garage Magazine who all rely on his ability to deliver the unexpected. <\/p>\n<\/div>\n<div class=\"txtbox\">\n<p><strong>Have the reasons you started doing what you do changed along the way?<\/strong><br \/>\nI don\u2019t think so, it\u2019s always exciting to discover and introduce new talent to the publications and brands and re-imagine more established ones with different creatives and teams.<\/p>\n<p><strong>What was the turning point in your career?<\/strong><br \/>\nThe turning point of my career was probably after I booked <a href=\"\/\/models.com\/client\/another-magazine\">Another Magazine<\/a>\u2019s series of covers and portraits for the <a href=\"http:\/\/www.anothermag.com\/fashion-beauty\/3069\/another-magazine-17-a-decade-in-style\" rel=\"noopener\" target=\"_blank\">Decade of Style issue<\/a>. There were so many high profile talent and photographers involved it was probably the most challenging assignment I had to that point.  I needed to honor both their vision for high profile talent but also go beyond what they had already done.  A lot of those portraits have lived on in exhibitions and other media and once that was over, it only hammered home the point that you should always send the request.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Industry, Now GREG KRELENSTEIN GREG KRELENSTEIN Portrait by Ben Hassett for Models.com #IndustryNow The cycles of social media impel us to embrace then move on from trends and discourses faster than ever before. The life span of a single work\u2013\u2013an editorial, a campaign, a show, a stint\u2013\u2013is shorter for it. Fashion&#8217;s only unconditional term is [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":55966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3044,155,99,2701,1538],"tags":[2205,3195,3534],"_links":{"self":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/55964"}],"collection":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/comments?post=55964"}],"version-history":[{"count":8,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/55964\/revisions"}],"predecessor-version":[{"id":56083,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/55964\/revisions\/56083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media\/55966"}],"wp:attachment":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media?parent=55964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/categories?post=55964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/tags?post=55964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}