{"id":51777,"date":"2017-07-18T18:00:44","date_gmt":"2017-07-18T22:00:44","guid":{"rendered":"https:\/\/models.com\/mdx\/?p=51777"},"modified":"2021-11-28T18:17:38","modified_gmt":"2021-11-28T23:17:38","slug":"off-white-a-brand-apart","status":"publish","type":"post","link":"https:\/\/models.com\/mdx\/off-white-a-brand-apart\/","title":{"rendered":"Off-White, A Brand Apart"},"content":{"rendered":"<div id=\"cover\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/KATIE_4.jpg\" alt=\"\" width=\"1280\" height=\"1712\" class=\"alignnone size-full wp-image-51826\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/KATIE_4.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/KATIE_4-150x200.jpg 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<div id=\"covertitle\">Off-White, A Brand Apart<\/div>\n<\/div>\n<style>\n#cover {position:relative;padding:0;margin: 0 auto;text-align:center;}\n#covertitle {position: absolute;font-family:'Neue Haas Unica W01',helvetica,sans-serif;\n  bottom: 35%;\n  width: 100%;\n  color: white;\n  font-size: 4rem;}\n#content .row {max-width:100%}\n#cover img {\/*max-width:1280px;*\/}\n#introbox,#footerbox {max-width:1280px;margin:auto;}\n#introbox,#footerbox {clear:both;font-family:'Neue Haas Unica W01',helvetica,sans-serif;font-weight:300;text-align:center;}\n#introtxt {text-align:justify !important;max-width:900px;margin:auto;padding: 90px 10px 0 10px;}\n#introtitle {text-align:center;width:90%; font-size:1.5rem;margin:90px auto;font-weight:400;}\n#introtitle a {color:black;}\n#introcredits {font-size:.8rem;margin:60px 0;}\n#introcredits h3 {font-family:'Neue Haas Unica W01',helvetica,sans-serif;}\n.parts {min-her:#ccc;float:left;width:12.5%;text-align:center;padding-top:20px;}\n.active a {color:black;}\n.center,#portrait,.center img,#portrait img {width: 100% !important;}\n.center img,#portrait img {margin:40px auto !important;}\n.credits {margin:12px auto;font-size:.8rem;font-weight:200;text-align:center;}\n.credbottom {margin-top:30px;}\n#portrait img {max-width:640px !important;}\n.center img {max-width:1280px !important;}\n.center,#portrait{text-align:center;}\n.interview {max-width:560px;\nmargin: 30px auto 60px auto;\nfont-family:'Neue Haas Unica W01',helvetica,sans-serif;\nfont-weight:300;\ntext-align:justify;\npadding:0 80px;}\n.pullquote {font-size:2.4rem;text-align:center;margin: 10% 0;}\n.coming {padding: 0 80px 80px 80px;margin: -20px 0 40px 0;font-size:2rem;text-align:center;}\n.modelname {font-family:'Neue Haas Unica W01_n2',helvetica,arial,sans-serif;font-size:1.9rem;font-weight:800;}\n.modeltext {font-size:1.4rem;font-weight:100;}\n.txtbox {width:50%;\n  font-family:'Neue Haas Unica W01', sans-serif;\n  max-width:640px;\n  margin:10% auto;\n  text-align:justify;\n}\n.center p {margin:0;}\nstrong {font-weight:600;}\nhr {\ndisplay: inherit;\nwidth: 50%;\nmargin: auto;\n}\n.pic40 {width:40%;margin:5% 30%;}\n.pic60 {width:60%;margin:0 20%;}\n.pic40mh25 img {width: 60%;margin: 25% 20%;}\n.picside {width:60%;margin:30% 20% 0 20%;}\n.picpad img {width:70%;}\n.picsingle {margin:auto;}\n.separ {clear:both;}\n.featured {font-size:1.6rem;margin:30px 0 50px 0;}\n.photog {font-size:1.4em;}\n.subtitle {font-size:1.2em;text-align:center;padding: 0 10% 5% 10%;}\n<\/style>\n<link type=\"text\/css\" rel=\"stylesheet\" href=\"\/\/fast.fonts.net\/cssapi\/1ee7eecc-8318-40d7-9f60-2840770611c0.css\"\/>\n<div class=\"txtdiv\"><\/div>\n<div id=\"introbox\">\n<div id=\"introtxt\">\n<p>Over a short time Virgil Abloh\u2019s <a href='\/\/models.com\/client\/off-white-off-white'>Off-White<\/a> has turned its well-founded buzz into a permanent reputation, emerging as a force amidst the new streetwear agenda\u2013the one it helped create. That\u2019s thanks to <a href='\/\/models.com\/people\/virgil-abloh'>Abloh<\/a> and his metronomic instincts for all things cool across the board. He is a new kind of mastermind or by definition a modern renaissance man: a degree in civil engineering and a master\u2019s in architecture, a DJ, a furniture designer, creative director of his own successful label, oh, and Kanye West\u2019s creative director, humbly. Models.com spoke with the It-designer about setting his brand apart and his Spring \/ Summer collection, below photographed by <a href='\/\/models.com\/people\/viktor-vauthier'>Viktor Vauthier<\/a>.<\/p><\/div>\n<div id=\"introcredits\">\nInterview by Steven Yatsko for Models.com<\/p>\n<p>Photographer : Viktor Vauthier @ <a href=\"http:\/\/www.the-art-board.com\/\">The Art Board<\/a><br \/>\nCasting director : <a href='\/\/models.com\/people\/nicolas-bianciotto'>Nicolas Bianciotto<\/a><br \/>\nStyliste : Louise Follain<br \/>\nHair : Anais Sebagh<br \/>\nMake up : Methta Gonthier @ airport<br \/>\nGroomer : Laetitia Sireix<\/p>\n<p>Thanks to les studios fran\u00e7ais &#038; The ArtBoard<\/p>\n<p>Models<br \/>\n<a href='\/\/models.com\/models\/alexandra-binaris'>Alex Binaris<\/a><br \/>\n<a href=\"http:\/\/www.womenmanagement.fr\/model\/4926\/alizee-coucke\/\">Aliz\u00e9e Coucke<\/a><br \/>\n<a href='\/\/models.com\/models\/bara-podzimkova'>Bara Podzimkova<\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/_evelyn_rose\/\">Evelyn Rose<\/a><br \/>\n<a href='\/\/models.com\/models\/jenaye-noah'>Jenaye Noah<\/a><br \/>\n<a href=\"http:\/\/www.viva-paris.com\/paris\/katie-braatvedt\">Katie Braatvedt<\/a><br \/>\n<a href='\/\/models.com\/models\/lea-julian'>L\u00e9a Julian<\/a><br \/>\n<a href='\/\/models.com\/models\/louise-baillieu'>Louise Baillieu<\/a><br \/>\n<a href=\"http:\/\/www.womenmanagement.fr\/model\/2620\/marthe-woertman\/\">Marthe Woertman<\/a><br \/>\n<a href='\/\/models.com\/models\/nina-marker'>Nina Marker<\/a><br \/>\n<a href='\/\/models.com\/models\/Zuzu-Tadeushuk'>Zuzu Tadeushuk<\/a><\/p><\/div>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 columns pic60\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/NINA_0010_10.jpg\" alt=\"\" width=\"1280\" height=\"1931\" class=\"alignnone size-full wp-image-51815\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/NINA_0010_10.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/NINA_0010_10-1259x1900.jpg 1259w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/NINA_0010_10-133x200.jpg 133w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<p><strong>The last time you spoke to Models.com was the <a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-6-off-white\/\">LVMH Young Designer Prize<\/a>, I wanted to know if there were any revelations since then?<\/strong><br \/>\nQuite a lot. It seems like it\u2019s been 10 years ago since then the way pace and the culture moves, the way that the fashion industry shapes and molds. I think within a 3 month period in fashion a lot can be learned and I\u2019m definitely at the place where I\u2019m learning a lot. <\/p>\n<p><strong>Is there anything specifically that sticks out?<\/strong><br \/>\nSpecifically, beyond culture in general, acceptance of what is modern and what is cool. I think more so than me designing\u2013both the political world, the art barometer, the idea of what the term fashion really means, have all really been in flux. It makes a lot of interesting things that are pushing and pulling at each other to design from.<\/p>\n<div class=\"pullquote\">I think that streetwear has an important relevance to society now.<\/div>\n<p><strong>Since you\u2019re an authority, do you think streetwear and ready-to-wear differ? What has been disrupted?<\/strong><br \/>\nI do think so, much in the same way where Yves Saint Laurent accentuated the idea of the importance of the need of ready-to-wear while couture was the prevailing idea of fashion design. I think that streetwear has an important relevance to society now and I think there is a different form of fashion design theology and approach. I think it just filled an ultra-realistic almost, in a way, a reality-based fashion. <\/p>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/ZUZU_3673-28.jpg\" \/>\n<\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/ZUZU_3674-04.jpg\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<strong>When you referred to realistic fashion, is it more desirable for this generation of buyers? In the way they wear fashion\u2026 <\/strong><br \/>\nYeah fashion to them is a way to, in a way, it\u2019s a way to express your personality in a social setting. In past days you might have done that by having some expensive clothes and that idea of luxury kind of exemplified what you were into. Nowadays it\u2019s more about a realistic base of clothing that doesn\u2019t seem forced. That&#8217;s the reality bit. That seems to be more covetable. <\/p>\n<p><strong>The lines between careers and the way people socialize are blurring. I think fashion is also blurring because you\u2019re sort of always working and always not working for a lot of people. <\/strong><br \/>\nExactly, it\u2019s like five o\u2019clock on a Friday and I can\u2019t tell the difference between it being a Friday, a Saturday, or a Wednesday. <\/p>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 columns pic60\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/EVELYNE_3673-11.jpg\" alt=\"\" width=\"1280\" height=\"1895\" class=\"alignnone size-full wp-image-51831\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/EVELYNE_3673-11.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/EVELYNE_3673-11-135x200.jpg 135w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<p><strong>Was there something you emphasized with this collection? <\/strong><br \/>\nThat collection is based on this idea of \u2018business woman\u2019. I thought the modern working girl exemplified a really cool, quite different from what a mother from the 80s thought what a businesswoman would have meant. <\/p>\n<p><strong>What drew you to the businesswoman? <\/strong><br \/>\nBeing born in the 80s and remembering how women were viewed and how office culture seemed to be. At the time, politically, there was awareness about women&#8217;s rights I was just trying to reference, being born in the 80s and aware in the 90s, how in 2017 women have a certain empowerment and aesthetic that has naturally occurred throughout time. It should be celebrated that there are really strong women with their own personal style and identity beyond just fashion. <\/p>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/MARTHE_3671-08.jpg\" \/>\n<\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/MARTHE_3671-07.jpg\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<p><strong>How effective can politics on the runway be and how important is it to be part of that conversation as someone with your position, an influencer?<\/strong><br \/>\nI think my duty is to represent my ideas within the work. Each designer their own, not everyone. I\u2019m a reactionary designer, I\u2019m inspired by the things around me. What\u2019s going on. That\u2019s where I get ideas from. <\/p>\n<div class=\"pullquote\">I always just told myself that I wasn\u2019t going to work within limits.<\/div>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/LEA_IMG_4549.jpg\" \/>\n<\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/LEA_0020_21.jpg\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<strong>Since you are a reactionary designer, do you ever have time to step back and examine that body of work you are creating? Or are you continually moving forward? <\/strong><br \/>\nContinually moving forward. That\u2019s the best way for me. I\u2019m more interested in the work than talking about it in a weird way, you know. There is so much that I want to do that I\u2019m often thinking about what\u2019s next more so than what just happened.<\/p>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 columns pic60\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/JENAYE_3675-34.jpg\" alt=\"\" width=\"1280\" height=\"1895\" class=\"alignnone size-full wp-image-51828\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/JENAYE_3675-34.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/JENAYE_3675-34-135x200.jpg 135w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<p><strong>You\u2019re doing collaborations, you\u2019re doing Off-White, you\u2019re DJ\u2019ing, you\u2019re designing furniture\u2026how do you have time to do all of that? Is it in part the not stepping back, what we were just talking about?<\/strong><br \/>\nYeah, you know, there\u2019s a certain pace that I prefer to work at which, I guess, is pretty quick, but it allows for one creative zone to become where I pull from for all the different projects I\u2019m working on. Whether it\u2019s in fashion or furniture or art\u2013it\u2019s the combination of them all that helps me be inspired. <\/p>\n<div class=\"pullquote\">I\u2019m a reactionary designer, I\u2019m inspired by the things around me. What\u2019s going on. That\u2019s where I get ideas from.<\/div>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 columns pic40\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/3562-02-e1500408659273.jpg\" alt=\"\" width=\"1351\" height=\"2000\" class=\"alignnone size-full wp-image-51791\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/3562-02-e1500408659273.jpg 1351w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/3562-02-e1500408659273-1280x1895.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/3562-02-e1500408659273-135x200.jpg 135w\" sizes=\"(max-width: 1351px) 100vw, 1351px\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<strong>It\u2019s no secret that you want to design for a big house. Do you think that pace, that collaborative way you work, the many projects you\u2019re working on \u2014 would that have to slow down if you are working for a big house?<\/strong><br \/>\nI\u2019m not so positive, to each his own. My ambition to work at a house is just a figurative goal. I feel like there\u2019s a new generation that is interested in luxury products and living with art and in any institution like that, you need someone to steer the ship and creative direct that energy. Using my own projects to exercise and test out different ideas; it\u2019s like my resume is a 3D brand instead of just being on a 2D piece of paper. It\u2019s a very real measure of these ideas and how I make decisions and how the personal projects of art and design meld with product and branding and having a halo of energy around it all at the same time. All I do is look at it as a young career in design with the goal of leaving an impact on culture.\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/JENAYE-6-6.jpg\" \/>\n<\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/JENAYE-2.jpg\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<strong>What\u2019s the metric you measure success by since you\u2019re doing so much or is that not even part of the equation? <\/strong><br \/>\nThat\u2019s funny. I\u2019m often doing two things at once. When you said the word success it didn\u2019t even catch me.\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 columns pic40\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/BARA_0036_36-copy.jpg\" alt=\"\" width=\"1280\" height=\"1931\" class=\"alignnone size-full wp-image-51835\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/BARA_0036_36-copy.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/BARA_0036_36-copy-1259x1900.jpg 1259w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/BARA_0036_36-copy-133x200.jpg 133w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<p><strong>Are you working on something right now while we are on the phone?<\/strong><br \/>\nYeah, two things. I\u2019m signing sixteen pairs of Nikes, or maybe like twenty-some pairs of Nikes each hand personalized. I\u2019m doing M.I.A.\u2019s pair right now and Charlotte Stockdale&#8217;s. These shoes I designed, every pair that put out I\u2019m personally drawing on the whole shoe. It takes a long time. <\/p>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 columns pic60\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/0013_13.jpg\" alt=\"\" width=\"1280\" height=\"1931\" class=\"alignnone size-full wp-image-51842\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/0013_13.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/0013_13-1259x1900.jpg 1259w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/0013_13-133x200.jpg 133w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<p><strong>So you\u2019re a multi-tasker, that\u2019s not in question. <\/strong><br \/>\nThat\u2019s how I roll.<\/p>\n<p><strong>You have an upcoming, as in 2019, retrospective at the Museum of Contemporary Art Chicago. Michael Darling called you a renaissance man. Do you agree and what makes a contemporary renaissance man since everything is often so homogenized now in the world of creativity and inspiration?<\/strong><br \/>\nWhen I started working or whatever, I always just told myself that I wasn\u2019t going to work within limits. I didn\u2019t know what a creative career was, I was sort of making it up. I didn\u2019t think it was special to work across many disciplines. I thought that was normal. I think the first definition of an architect, which was my first school, is that you would apply a bunch of different trades into one kind of expression. I wanted to apply that theology to different products. <\/p>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/ALEX_IMG_4489.jpg\" \/>\n<\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/ALEX_0001_1.jpg\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<p><strong>Since you studied engineering and architecture, and now many things, what\u2019s the most challenging thing you would ever want to design? Anything specific? <\/strong><br \/>\nFor me, I don\u2019t know. I want to design an airline. The branding for a whole airline maybe. <\/p>\n<div class=\"pullquote\">When I started out I was more interested in starting a brand than a clothing label.<\/div>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 columns pic60\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/KATIE07-1.jpg\" alt=\"\" width=\"1280\" height=\"1720\" class=\"alignnone size-full wp-image-51827\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/KATIE07-1.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/KATIE07-1-149x200.jpg 149w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<strong>I\u2019ve noticed that the branding has gotten more sophisticated in the past few collections, whereas it was kind of statement-making when you first started out. Is that something you are making a specific effort towards or has something changed?<\/strong><br \/>\nThat\u2019s probably something I do more during the day more than anything else. When I started out I was more interested in starting a brand than a clothing label. I realized that\u2019s what a clothing label is. That\u2019s what brands are: Coca-Cola, McDonald&#8217;s, it\u2019s not only the product, it\u2019s the halo of the product. I come from a creative direction place that thinks about those things all the way through. <\/p>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/LOUISE_000033.jpg\" \/>\n<\/div>\n<div class=\"small-12 medium-6 columns picpad text-center\">\n<img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/LOUISE_000002.jpg\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"txtbox\">\n<p><strong>I see Off-White on the streets all the time. Not as much with brands in a similar stage. Off-White appears a bit more ubiquitous. <\/strong><br \/>\nIt\u2019s been a focus. When you say fashion label, most times people neglect the five or six pillars that it needs to stand on to be a brand. It\u2019s a full-time job. The team that I have is fine-tuned to get the vision out. I\u2019m happy with the evolution of the idea.<\/p>\n<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"small-12 columns pic60\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2017\/07\/ALEX-4-1.jpg\" alt=\"\" width=\"1280\" height=\"1718\" class=\"alignnone size-full wp-image-51841\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/ALEX-4-1.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2017\/07\/ALEX-4-1-149x200.jpg 149w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<\/div>\n<div class=\"separ\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A moment with the multi-disciplinary designer Virgil Abloh<\/p>\n","protected":false},"author":2,"featured_media":51997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155,2129,99,1538],"tags":[2952,2289,2953,2849,2954,2957,2955,2959,2950,2958,2951,2956],"_links":{"self":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/51777"}],"collection":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/comments?post=51777"}],"version-history":[{"count":72,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/51777\/revisions"}],"predecessor-version":[{"id":58433,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/51777\/revisions\/58433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media\/51997"}],"wp:attachment":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media?parent=51777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/categories?post=51777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/tags?post=51777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}