{"id":46894,"date":"2016-05-24T14:40:42","date_gmt":"2016-05-24T18:40:42","guid":{"rendered":"http:\/\/models.com\/mdx\/?p=46894"},"modified":"2023-11-21T16:34:53","modified_gmt":"2023-11-21T21:34:53","slug":"the-lvmh-8-yproject","status":"publish","type":"post","link":"https:\/\/models.com\/mdx\/the-lvmh-8-yproject\/","title":{"rendered":"The LVMH 8: Y\/Project"},"content":{"rendered":"<div id=\"cover\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session10424.jpg\" width=\"2000\" height=\"2666\" class=\"alignnone size-full wp-image-46943\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session10424.jpg 2000w, https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session10424-1280x1706.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session10424-150x200.jpg 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<div id =\"covertitle\">\n<h1><a href=\"\/mdx\/the-lvmh-8-yproject\/\" rel=\"bookmark\">THE LVMH 8: Y\/PROJECT<\/a><\/h1>\n<\/div>\n<\/div>\n<style>\n#content .row {max-width:100%}\n#cover {\npadding: 10% 20%;\nbackground-color: white;\nposition:relative;\nmargin: 0 auto 30px auto;\ntext-align:center;\n}\n#covertitle {\nposition: absolute;\nfont-family:'Neue Haas Unica W01',helvetica,sans-serif;\nbottom: 24%;\nwidth:  60%;\ncolor: white;\nfont-size: 4rem;\nfont-weight:100;\n}\n#covertitle p {}\n#covertitle h1 {display:inherit;}\n#covertitle h1 a {color:white;}\n#content #covertitle h3 {font-size:1.4rem;}\n#content #introbox h2 {color:black;background-color:white;text-transform:uppercase;text-align:center;}\n.quote {padding:5%;padding: 10%;\nfont-size:1.6em;\n}\n#introseries {\n  max-width:640px;\n  padding:2% 10%;\n  margin:auto;\n  clear:both;font-family:'Neue Haas Unica W01',helvetica,sans-serif;\n  font-size: .95rem;\n  font-weight:100;  \n  text-align:justify;\n}\n#introseries p {padding: 0 10%;}\n#introseries,#introseries p,#introcredits,#introcredits p {color:black;}\n#introbox {\n  max-width:640px;\n  padding: 10% 5% !important;\n  margin:auto;\n  clear:both;font-family:'Neue Haas Unica W01',helvetica,sans-serif;\n  font-size: 1.4rem;\n  font-weight:300;\n  text-align:justify;\n}\n#introbox,#introbox p {text-align:justify;}\n.introcredits {font-size:.9em;text-align:center;}\n.credits,.covercredits {font-size:0.7rem;text-align:center;}\n#thumbs {text-align:center;margin:10% 0 3% 0;font-size:1.4rem;font-weight:900;}\n#thumbsul {margin:0 8%;}\n#thumbsul li,#thumbsul li a:hover {color:black;}\n.thumbgray {filter:grayscale(100%);-webkit-filter: grayscale(1);}\n.separ {background-color:white;height:40px;}\n.bottom {margin-bottom: 80px;}\n<\/style>\n<link type=\"text\/css\" rel=\"stylesheet\" href=\"\/\/fast.fonts.net\/cssapi\/1ee7eecc-8318-40d7-9f60-2840770611c0.css\"\/>\n<div class=\"txtdiv\"><\/div>\n<div id=\"introbox\">\n<h2>Y\/Project<\/h2>\n<p>The intersection of masculinity and femininity come to a head for French label, <a href='https:\/\/models.com\/client\/yproject'>Y\/Project<\/a>. Belgian designer Glenn Martens has taken the starting point that his predecessor, Yohan Serfaty initiated and expounded on the then only menswear line to include women into the mix. The alternative minimal nature of the line tends to be just as fluid when it comes to inspiration as it is in being gender-specific. \u201cWe take any references we like regardless of era or subculture,\u201d Martens breaks down. \u201cThe red thread is this quirky mix of anything. It\u2019s all quite an emotional process. There\u2019s no rule, it just happens, we do what we want and try to find some balance in between the extremes.\u201d Martens fearlessly takes the familiar and stretches it out into something remarkably new, creating an unexplored lane all for himself, a feat, he regrets, that is quite difficult in fashion\u2019s current state. \u201cI guess that\u2019s why I\u2019m constantly pushing my limits, in search for whatever is frightening or challenging. We often take elements we initially don\u2019t like and try to re-interpret them into something we love. During fittings we\u2019re constantly questioning ourselves if we\u2019re crossing the line or not.\u201d That toeing of the line has paid off with an endorsement from Rihanna and a buzz that has unquestionably sparked the interest of the industry\u2019s vanguard.<\/p>\n<div class=\"quote\">\n  \u201cI guess that\u2019s why I\u2019m constantly pushing my limits, in search for whatever is frightening or challenging. We often take elements we initially don\u2019t like and try to re-interpret them into something we love. During fittings we\u2019re constantly questioning ourselves if we\u2019re crossing the line or not.\u201d\n  <\/div>\n<p>Martens got his start studying in Antwerp at the prestigious Royal Academy of Fine Arts. The academy did well to cultivate its students without infringing on their ideals. The designer recollects, \u201cI didn\u2019t have the feeling they impose any artistic direction. They really pushed you to develop your own language. It\u2019s a never-ending story of re-doing what you\u2019ve started, dissect what you came up with and understanding what and why it is \u2018you.\u2019\u201d During his final year he was recruited for a junior designer position at Jean Paul Gaultier. It was no wonder then that after graduation, while weighing the option between working for someone else first or himself, felt like an easy choice. \u201cThere\u2019s no way you can predict all the shit that\u2019s coming your direction if you haven\u2019t been rolling in a company before,\u201d Martens says. \u201cI worked for an established French house, a young independent designer and in fast fashion before starting my own brand. I felt this good mix of anything prepared me quite well for the business.\u201d After Serfaty died of cancer in 2013, Martens inherited the creative director role and slowly unveiled his new design aesthetic, evolving the established precedent of \u201csleek, elongated and tough\u201d menswear design and moving the label towards being 50% unisex. As far as the LVMH prize nomination goes, the designer remains humble to the core exclaiming, \u201cI\u2019m trying as much as possible not to have expectations so the only thing I know now is that it\u00b4s great to be in the finals!\u201d Great, indeed.<\/p>\n<div class=\"credits\">Above: Ava wears Y\/Project F\/W 2016 and Maryam Nassier Zadeh shoes<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"small-12 medium-6 columns\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session08954.jpg\" width=\"2000\" height=\"2667\" class=\"alignnone size-full wp-image-46942\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session08954.jpg 2000w, https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session08954-1280x1707.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session08954-150x200.jpg 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\n<\/div>\n<div class=\"small-12 medium-6 columns\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session08610.jpg\" width=\"2000\" height=\"2667\" class=\"alignnone size-full wp-image-46941\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session08610.jpg 2000w, https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session08610-1280x1707.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session08610-150x200.jpg 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\n<\/div>\n<\/div>\n<div class=\"credits\">Adesuwa wears Y\/Project F\/W 2016, Maryam Nassier Zadeh shoes and her own jewelry<\/div>\n<div class=\"separ\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session10574.jpg\" width=\"2000\" height=\"2666\" class=\"alignnone size-full wp-image-46944\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session10574.jpg 2000w, https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session10574-1280x1706.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session10574-150x200.jpg 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<div class=\"credits\">Ava wears Y\/Project F\/W 2016 and Maryam Nassier Zadeh shoes<\/div>\n<div class=\"separ\"><\/div>\n<div class=\"row\">\n<div class=\"small-12 columns\" id=\"thumbs\">\nThe LVMH 8 2016<\/p>\n<ul class=\"small-block-grid-2 medium-block-grid-8\" id=\"thumbsul\">\n<li id=\"thumb-aalto\"><a href=\"\/mdx\/the-lvmh-8-aalto\/\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/aaltostatic2.jpg\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/Aaltostatic.jpg\" style=\"display:none\"\/><br \/>\n    Aalto<br \/>\n  <\/a><\/li>\n<li id=\"thumb-alyx\"><a href=\"\/mdx\/the-lvmh-8-alyx\/\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/AlyxRoll.jpg\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/AlyxStatic.jpg\" style=\"display:none\"\/><br \/>\n    Alyx<br \/>\n  <\/a><\/li>\n<li id=\"thumb-brandon-m\"><a href=\"\/mdx\/the-lvmh-8-brandon-maxwell\/\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/BMstatic.jpg\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/BrandonRoll2.jpg\" style=\"display:none\"\/><br \/>\n    Brandon Maxwell<br \/>\n  <\/a><\/li>\n<li id=\"thumb-facetasm\"><a href=\"\/mdx\/the-lvmh-8-facetasm\/\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/FacetasmStatic.jpg\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/FacetasmRoll.jpg\" style=\"display:none\"\/><br \/>\n    Facetasm<br \/>\n  <\/a><\/li>\n<li id=\"thumb-koche\"><a href=\"\/mdx\/the-lvmh-8-koche\/\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/KocheStatic.jpg\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/KocheRoll.jpg\" style=\"display:none\"\/><br \/>\n    Koche<br \/>\n  <\/a><\/li>\n<li id=\"thumb-vejas\"><a href=\"\/mdx\/the-lvmh-8-vejas\/\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/VejasStatic.jpg\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/VejasRoll.jpg\" style=\"display:none\"\/><br \/>\n    Vejas<br \/>\n  <\/a><\/li>\n<li id=\"thumb-wales\"><a href=\"\/mdx\/the-lvmh-8-wales-bonner\/\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/Untitled-Session07364thumb.jpg\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/GraceRoll.jpg\" style=\"display:none\"\/><br \/>\n    Wales Bonner<br \/>\n  <\/a><\/li>\n<li id=\"thumb-y-project\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/YPStatic.jpg\" class=\"thumbgray\"><img decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2016\/05\/YPRoll.jpg\" class=\"thumbgray\" style=\"display:none\"\/><br \/>\n    Y\/Project\n  <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div id=\"introseries\">\n<p>  Presenting Models.com\u2019s exclusive spotlight on each of the 8 finalists of the LVMH 2016 Young Fashion Designer Prize in anticipation of their final presentation at the Fondation Louis Vuitton in Paris.<\/p>\n<p>  On June 16th, LVMH will announce the winner of their 2016 Young Fashion Designer Prize from a pool of 8 finalists \u2013 Aalto, Alyx, Brandon Maxwell, Facetasm, Koch\u00e9, Vejas, Wales Bonner, and Y\/Project. Started in November 2013, the prize was launched to champion standout talent and foster their labels. Winning means getting a seal of approval from a jury of fashion\u2019s foremost designers and industry professionals like Nicolas Ghesquiere, Marc Jacobs, Riccardo Tisci, J.W. Anderson, Phoebe Philo, Karl Lagerfeld, and LVMH\u2019s own Delphine Arnault. Aside from being recognized by the industry, the winner receives a 300,000 euro grant and a year\u2019s worth of expert technical and financial support from the foundation. Of course, success in the industry for these designers isn\u2019t dependent on winning, but it certainly sets the stage.<\/p>\n<div class=\"introcredits\">\n    Photography by <a href='https:\/\/models.com\/people\/steven-yatsko'>Steven Yatsko<\/a> for Models.com<br \/>\n    Stylist <a href='https:\/\/models.com\/people\/william-graper'>William Graper<\/a><br \/>\n    Hair <a href='https:\/\/models.com\/people\/joey-george'>Joey George<\/a> (<a href='https:\/\/models.com\/agency\/the-wall-group'>The Wall Group<\/a>)<br \/>\n    Makeup <a href='https:\/\/models.com\/people\/cyndle-komarovski'>Cyndle Komarovski<\/a> (<a href='https:\/\/models.com\/agency\/honey-artists'>Honey Artists<\/a>)<br \/>\n    Manicurist <a href='https:\/\/models.com\/people\/yukie-miyakawa'>Yukie Miyakawa<\/a><br \/>\n    Producer <a href='https:\/\/models.com\/people\/jazmin-alvarez'>Jazmin Alvarez<\/a><\/p>\n<p>    Art Direction Stephan Moskovic<br \/>\n    Editors Irene Ojo-Felix &#038; Steven Yatsko<br \/>\n    Text by Irene Ojo-Felix<\/p>\n<p>    Models<br \/>\n    <a href='https:\/\/models.com\/models\/Adesuwa-Aighewi'>Adesuwa Aighewi<\/a><br \/>\n    <a href='https:\/\/models.com\/models\/Ava-McAvoy'>Ava McAvoy<\/a>\n    <\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"separ bottom\"><\/div>\n<p><script>\n$(\"[id^='thumb-']\").hover(function() {\n    $(this).find('img').toggle();\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Models.com spotlights the 8 LVMH Prize finalists<\/p>\n","protected":false},"author":2,"featured_media":46941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155,2130,2129,1538],"tags":[2524,2525,2041,2044,2631,2740,2742,895,2526,2523],"_links":{"self":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/46894"}],"collection":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/comments?post=46894"}],"version-history":[{"count":39,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/46894\/revisions"}],"predecessor-version":[{"id":47143,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/46894\/revisions\/47143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media\/46941"}],"wp:attachment":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media?parent=46894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/categories?post=46894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/tags?post=46894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}