{"id":40603,"date":"2015-07-14T12:03:35","date_gmt":"2015-07-14T16:03:35","guid":{"rendered":"http:\/\/models.com\/mdx\/?p=40603"},"modified":"2016-04-04T15:13:48","modified_gmt":"2016-04-04T19:13:48","slug":"katama-by-garrett-neff","status":"publish","type":"post","link":"https:\/\/models.com\/mdx\/katama-by-garrett-neff\/","title":{"rendered":"KATAMA by Garrett Neff"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0191_R2b2000.jpg\" width=\"2000\" height=\"1333\" class=\"alignnone size-full wp-image-40615\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0191_R2b2000.jpg 2000w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0191_R2b2000-840x560.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0191_R2b2000-1024x682.jpg 1024w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0191_R2b2000-200x133.jpg 200w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<style>\n#introbox,#creditbox {border:1px solid white;padding:80px;max-width: 850px;margin: auto !important;}\n#introbox, #introbox p {font-family:'Open Sans';}\n#introbox{font-size:20px;text-align:center !important;}\n.coverpic {max-width:1280px;margin: 10px auto;}\n.photogtitle {font-size:2rem;}\n#introtxt {margin:80px 0;padding:0 40px;font-size:1.6rem;}\n.opensans,#introtxt, #introbox, .introcredits {font-family:'Open Sans', sans-serif;}\n#introbox .introcredits {font-size:.85rem;padding:40px 0;}\n.post p, .post div p:first-child {padding:0}\n.toppic {padding-bottom: 20px;}\n.txtdiv {padding: 0 40px;clear:both;}\n#introbox,.txtbox,.rside {margin:0px 0 10px 0;font-weight:300;}\n.title {font-size:4.2rem;color:black;font-weight:normal;margin:auto;padding:60px 0;text-align:center;text-transform: uppercase;font-family: 'Open Sans';font-weight: 100;}\n.title a {color:black;}\n#introbox .titlename {font-size:8.5rem;}\n#introbox .mdctitle {color:#999;}\n#introbox,.txtbox,.introblurb {text-align:justify;}\n.quote {width:65%;margin:40px auto;}\n.credits {font-size:.75rem;font-family:\"Courier New\", Courier, monospace;font-weight:normal;text-align:center;}\n.txtcont {border:1px solid black;}\n.txtbox {font-family:'Open Sans', sans-serif;width:56%;border:0;margin:auto;padding: 60px 10%;}\n.rside {padding: 60px 80px 0 50px;}\n.interviewenglish {font-style: italic;}\n.imgbox {margin:0x;padding:40px 0;}\n.rside .quotebox {margin:30px 0px 10px 30px;}\n.fwidth {clear:both;}\n.separ {border:1px solid white;clear:both;margin:60px;}\n.center {text-align: center;}\n.center img {max-width: 80%;}\n.fullwidth {max-width:100% !important;margin-top:20px;}\n.videodiv {height:auto;width:auto;background-color:white;padding-top:20px;padding-bottom:20px;max-width:1280px;}\n.quotebox {border-top:1px solid #fff;border-bottom:1px solid #fff;\npadding:80px;\nfont-size:24px;\ntext-align:center;}\n<\/style>\n<div class=\"txtdiv\">\n<div id=\"introbox\">\n<div class=\"title\"><a href=\"\/\/models.com\/mdx\/katama-by-garrett-neff\/\" rel=\"bookmark\">KATAMA by Garrett Neff<\/a><\/div>\n<div class=\"introblurb\">\n<\/div>\n<div class=\"introcredits\">\n<p>Photography by <a href='https:\/\/models.com\/people\/Arnaldo-Anaya-Lucca'>Arnaldo Anaya Lucca<\/a> (<a href='https:\/\/models.com\/agency\/De-Facto'>De Facto<\/a>)<br \/>\nStyling by <a href='https:\/\/models.com\/people\/matthew-marden'>Matthew Marden<\/a> (<a href='https:\/\/models.com\/agency\/De-Facto'>De Facto<\/a>)<br \/>\nText by <a href='https:\/\/models.com\/people\/jonathan-shia'>Jonathan Shia<\/a><br \/>\nGrooming by <a href='https:\/\/models.com\/people\/adam-markarian'>Adam Markarian<\/a> (<a href='https:\/\/models.com\/agency\/De-Facto'>De Facto<\/a>)<br \/>\nModel: <a href='https:\/\/models.com\/models\/Garrett-Neff'>Garrett Neff<\/a> &#8211; <a href='https:\/\/models.com\/agency\/IMG'>IMG<\/a><br \/>\nSet design by <a href='https:\/\/models.com\/people\/matthew-betmaleck'>Matthew Betmaleck<\/a> (<a href='https:\/\/models.com\/agency\/De-Facto'>De Facto<\/a>)<br \/>\nPhotographer\u2019s assistants: Norman Nelson and Sloan Laurits<br \/>\nDigital capture by George Brooks at <a href=\"http:\/\/www.versatilestudios.com\/\">Versatile Studios<\/a><br \/>\nSpecial thanks to Ready Set, Inc., and ACME Studio<\/p>\n<div class=\"credits\">All clothing by <a href=\"http:\/\/katamaswim.com\/\">KATAMA<\/a> (unless otherwise stated)<\/div>\n<\/div>\n<\/div>\n<div class=\"txtbox\">\nWhen Garrett Neff was growing up, there were two people he particularly looked up to in his family, his grandfather and his uncle John, the former a World War II veteran and the latter a Navy SEAL who served in Vietnam. A Delaware native, Neff spent many childhood summers with the two, learning to fish and dig for clams just off a family property in Katama, a residential area on Martha\u2019s Vineyard. Now a highly successful model with roughly a decade of experience in the industry, Neff brought together his past and present yesterday when he presented his first swimwear collection, inspired by his grandfather, his uncle, and those youthful summers, in a packed presentation at the rooftop pool at the James Hotel in Soho, helping to close out the opening day of New York\u2019s first men\u2019s fashion week.<\/p>\n<p>Long a favorite face of all-American brands like Calvin Klein and Ralph Lauren, Neff says his own style hews lightly to a preppy, New England aesthetic, with a vintage twist, a predilection which can be seen in his designs for KATAMA, from trunks inspired by running and tennis shorts to a pair with details pulled from his uncle\u2019s old military gear. \u201cKATAMA has more of a Northeastern American vibe, whereas a lot of the other brands that I\u2019m seeing are sort of Mediterranean or tropical,\u201d Neff explains. \u201cIt\u2019s for the sort of guy who likes to mix old and new. A lot of it almost feels like a throwback.\u201d<\/p>\n<p>Neff says he first considered <a href=\"https:\/\/models.com\/oftheminute\/?p=76594\">launching a swimwear line<\/a> when he noticed a gap in the market after years of modeling trunks himself. \u201cI feel like there\u2019s some swim brands that are marketing themselves as chic and then some that are sporty, but nothing really told the full story for me and captured the vibe that I felt I wanted to see in the market,\u201d he says. \u201cIt gave me a lot of confidence because even the best-selling swimwear brands, they haven\u2019t made everything.\u201d<\/p>\n<p>Neff\u2019s unique approach to design is also an intensely personal one. In discussing his inspirations, he returns again and again to his grandfather and his \u201coutdoorsy\u201d uncle, to his many years as a tennis player, to a canoe he often saw in old family photos\u2014the source for the bright yellow that appears in his first collection. Camouflage is rethought in blue, and even other abstract-looking prints are actually digitally printed photos of red barn sidings and cedar shakes, references to New England\u2019s built environment that, for Neff, feels like a second home. \u201cIt\u2019s more about the sorts of buildings you would see in the Northeast, those types of places I felt like I wanted to capture because when you see these types of exteriors, there\u2019s already this feeling,\u201d he says. \u201cSomebody like me can identify with that. Somebody else may not be able to, but I wanted to include them for the first season because these are important things to me.\u201d\n<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_02_0072_R1a.jpg\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-40607\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_02_0072_R1a.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_02_0072_R1a-840x1260.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_02_0072_R1a-683x1024.jpg 683w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_02_0072_R1a-133x200.jpg 133w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<div class=\"credits\">Sunglasses, Neff&#8217;s own. Shoes by Converse Jack Purcell. Socks by American Apparel.<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_08_0424_R1c.jpg\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-40613\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_08_0424_R1c.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_08_0424_R1c-840x1260.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_08_0424_R1c-683x1024.jpg 683w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_08_0424_R1c-133x200.jpg 133w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<div class=\"credits\">Wetsuit, Neff&#8217;s own.<\/div>\n<div class=\"txtbox\">\n<div class=\"quotebox\">\n&#8220;I feel like there\u2019s some swim brands that are marketing themselves as chic and then some that are sporty, but nothing really told the full story for me&#8221;\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_07_0365_R2a.jpg\" width=\"1280\" height=\"853\" class=\"alignnone size-full wp-image-40612\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_07_0365_R2a.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_07_0365_R2a-840x560.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_07_0365_R2a-1024x682.jpg 1024w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_07_0365_R2a-200x133.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0248_R2a.jpg\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-40609\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0248_R2a.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0248_R2a-840x1260.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0248_R2a-683x1024.jpg 683w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_04_0248_R2a-133x200.jpg 133w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<div class=\"txtbox\">\n<div class=\"quotebox\">\n&#8220;It\u2019s for the sort of guy who likes to mix old and new. A lot of it almost feels like a throwback.&#8221;\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_03_0170_R1a.jpg\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-40608\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_03_0170_R1a.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_03_0170_R1a-840x1260.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_03_0170_R1a-683x1024.jpg 683w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_03_0170_R1a-133x200.jpg 133w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_06_0338-1_R1a.jpg\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-40611\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_06_0338-1_R1a.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_06_0338-1_R1a-840x1260.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_06_0338-1_R1a-683x1024.jpg 683w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_06_0338-1_R1a-133x200.jpg 133w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<div class=\"txtbox\">\n<div class=\"quotebox\">\n\u201cIt gave me a lot of confidence because even the best-selling swimwear brands, they haven\u2019t made everything.\u201d\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_01_0046_R2a.jpg\"  width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-40606\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_01_0046_R2a.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_01_0046_R2a-840x1260.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_01_0046_R2a-683x1024.jpg 683w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_01_0046_R2a-133x200.jpg 133w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_05_0277_R1bUpdated.jpg\"  width=\"1280\" height=\"853\" class=\"alignnone size-full wp-image-40623\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_05_0277_R1bUpdated.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_05_0277_R1bUpdated-840x560.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_05_0277_R1bUpdated-1024x682.jpg 1024w, https:\/\/i.mdel.net\/mdx\/i\/2015\/07\/KATAMA_05_0277_R1bUpdated-200x133.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Garrett Neff shows off his new swimwear line exclusively for models.com<\/p>\n","protected":false},"author":2,"featured_media":40609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155,2129,99,1538],"tags":[2111,1234,360,8,657,2180,2178],"_links":{"self":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/40603"}],"collection":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/comments?post=40603"}],"version-history":[{"count":30,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/40603\/revisions"}],"predecessor-version":[{"id":40644,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/40603\/revisions\/40644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media\/40609"}],"wp:attachment":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media?parent=40603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/categories?post=40603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/tags?post=40603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}