{"id":39340,"date":"2015-05-14T13:54:00","date_gmt":"2015-05-14T17:54:00","guid":{"rendered":"http:\/\/models.com\/mdx\/?p=39340"},"modified":"2018-11-14T12:10:24","modified_gmt":"2018-11-14T17:10:24","slug":"the-lvmh-8-pt-8-craig-green","status":"publish","type":"post","link":"https:\/\/models.com\/mdx\/the-lvmh-8-pt-8-craig-green\/","title":{"rendered":"The LVMH 8: Pt. 8 Craig Green"},"content":{"rendered":"<div id=\"cover\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92050.jpg\" width=\"1280\" height=\"1706\" class=\"alignnone size-full wp-image-39756\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92050.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92050-840x1120.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92050-768x1024.jpg 768w, https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92050-150x200.jpg 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<div id=\"covertitle\">The LVMH 8:<br \/>Pt.8 Craig Green<\/div>\n<\/div>\n<style>\n#cover {position:relative;margin:30px auto;text-align:center;}\n#covertitle {position: absolute;font-family:'Neue Haas Unica W01',helvetica,sans-serif;\n  bottom: 40%;\n  width: 100%;\n  color: white;\n  font-size: 4rem;}\n#cover img {max-width:1280px;}\n#introbox,#footerbox {max-width:1280px;margin:auto;}\n#introbox,#footerbox {clear:both;font-family:'Neue Haas Unica W01',helvetica,sans-serif;font-weight:300;text-align:center;}\n#introtxt {text-align:justify;max-width:900px;margin:auto;padding: 90px 10px 0 10px;}\n#introtitle {text-align:center;width:90%; font-size:1.5rem;margin:40px auto;font-weight:400;}\n#introtitle a {color:black;}\n#introcredits {font-size:1rem;}\n.separ {border:1px solid white;clear:both;margin:60px;}\n.parts {min-height: 160px;color:#ccc;float:left;width:12.5%;text-align:center;padding-top:20px;}\n.active a {color:black;}\n.center,#portrait,.center img,#portrait img {width: 100% !important;}\n.center img,#portrait img {margin:140px auto !important;}\n#portrait img {max-width:640px !important;}\n.center img {max-width:1280px !important;}\n.center,#portrait{text-align:center;}\n#interview {max-width:860px;margin:auto;}\n#interview {font-family:'Neue Haas Unica W01',helvetica,sans-serif;\nfont-weight:300;\ntext-align:justify;\npadding:20px 80px;}\n.pullquote {font-size:2.4rem;text-align:center;font-style:italic;}\n.coming {padding: 0 80px 80px 80px;margin: -20px 0 40px 0;font-size:2rem;text-align:center;}\n<\/style>\n<link type=\"text\/css\" rel=\"stylesheet\" href=\"\/\/fast.fonts.net\/cssapi\/1ee7eecc-8318-40d7-9f60-2840770611c0.css\"\/>\n<div class=\"txtdiv\"><\/div>\n<div id=\"introbox\">\n<div id=\"introtxt\">\n<p>On May 22nd, LVMH will announce the winner of their 2015 <a href=\"http:\/\/www.lvmhprize.com\/\">Young Fashion Designer Prize<\/a> from a pool of 8 finalists &#8211; Arthur Arbesser, Coperni, Craig Green, Faustine Steinmetz, Jacquemus, Marques\u2019Almeida, Off-White, and Vetements. Started in 2013, the prize was launched to champion standout talent and foster their labels. Winning means getting a seal of approval from a jury of fashion\u2019s foremost designers and industry professionals like Nicolas Ghesquiere, Marc Jacobs, Karl Lagerfeld, and LVMH\u2019s own Delphine Arnault. Aside from being recognized by the industry, the winner receives a 300,000 euro grant and a year&#8217;s worth of expert support from the foundation. Of course, success in the industry for these designers isn\u2019t reliant on winning, but it certainly sets the stage.<\/p>\n<p>Presenting Models.com\u2019s exclusive week-long spotlight on each of the designers in anticipation of their final presentation at the Fondation Louis Vuitton in Paris and the announcement of the winner on May 22nd.\n<\/p><\/div>\n<div class=\"separ\"><\/div>\n<p>The LVMH 8<\/p>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-1-arthur-arbesser\/\">Pt.1<br \/>Arthur Arbesser<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/lvmh-coperni-femme\/\">Pt.2<br \/>Coperni<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-3-faustine-steinmetz\">Pt.3<br \/>Faustine Steinmetz<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-4-jacquemus\/\">Pt.4<br \/>Jacquemus<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-5-marques-almeida\/\">Pt.5<br \/>Marques&#8217;Almeida<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-6-off-white\/\">Pt.6<br \/>Off-White<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-7-vetements\/\">Pt.7<br \/>Vetements<\/a>\n<\/div>\n<div class=\"parts active\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-8-craig-green\/\">Pt.8<br \/>Craig Green<\/a>\n<\/div>\n<div class=\"separ\"><\/div>\n<div id=\"introtitle\"><a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-8-craig-green\/\" rel=\"bookmark\">Craig Green<\/a><\/div>\n<div id=\"introcredits\">\nSeries editors: Irene Ojo-Felix and Steven Yatsko<br \/>\nPhotography: Steven Yatsko for Models.com<br \/>\nStylist: <a href='https:\/\/models.com\/people\/william-graper'>William Graper<\/a> @ The Wall Group<br \/>\nArt Direction: <a href='https:\/\/models.com\/people\/stephan-moskovic'>Stephan Moskovic<\/a><br \/>\nHair: <a href='https:\/\/models.com\/people\/takayoshi-tsukisawa'>Takayoshi Tsukisawa<\/a><br \/>\nMakeup: <a href=\"http:\/\/www.kimweber.com\/\">Kim Weber<\/a><br \/>\nProduction: <a href='https:\/\/models.com\/people\/jazmin-alvarez'>Jazmin Alvarez<\/a><br \/>\nPhoto assistant: Jason Acton<br \/>\nManicurist: Natalie Pavloski @ <a href='https:\/\/models.com\/agency\/lmc-worldwide'>LMC Worldwide<\/a><br \/>\nPortrait courtesy of the designer<\/p>\n<p>Text by Jonathan Shia<\/p>\n<p>Model:<br \/>\n<a href='https:\/\/models.com\/models\/martin-conte'>Martin Conte<\/a> \/ <a href='https:\/\/models.com\/agency\/DNA-Models'>DNA Models<\/a>\n<\/div>\n<\/div>\n<div id=\"portrait\">\n<img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/05\/Craig-Green-Portrait-copy.jpg\" alt=\"Craig-Green-Portrait-copy\" width=\"640\" height=\"960\" class=\"alignnone size-full wp-image-39754\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Craig-Green-Portrait-copy.jpg 640w, https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Craig-Green-Portrait-copy-133x200.jpg 133w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n<\/div>\n<div id=\"interview\">\n<p>One year ago, Craig Green was just another designer preparing for his first solo runway show. A month later, he was the most buzzed-about d\u00e9but at London Collections Men, with a collection that Style.com called a \u201cfashion moment.\u201d And today, he is the only candidate for the LVMH Prize who designs only menswear. \u201cIt is always nerve-wracking before any show,\u201d he says of his preparations twelve months ago for the fresh start that got him everyone\u2019s attention, \u201cand I think the simplistic and stripped-back nature of the collection gave me a feeling that the collection might not be at all well-received. It felt like a new proposal and a new way of moving forward for us as a label, but the change was an uneasy one.\u201d<\/p>\n<p>Green first came to Central Saint Martins\u2014notice a pattern here?\u2014planning to study fine art, but ended up switching to fashion design. \u201cI always just loved to make things, and it felt like art and sculpture were definitely the route I should take when I first enrolled at CSM on the foundation course,\u201d he recalls. \u201cI think it was the fast pace and the different energy that made me veer off into a fashion route.\u201d<\/p>\n<div class=\"pullquote\">\n\u201c The basis of all the collections since my graduation in 2012 has been based around ideas of uniform and workwear &#8221;\n<\/div>\n<p>That diversion has resulted in a designer whose confidence in his own unique vision is clear. For Spring 2015, he pulled from his favorite id\u00e9e fixe to produce a collection that was unlike anything else being shown on the runways that week, one that asked and answered new questions about silhouette, form, and construction. \u201cThe basis of all the collections since my graduation in 2012 has been based around ideas of uniform and workwear,\u201d he explains. \u201cEach season the collection contains the trademark workwear jacket, reappropriated in a different form. The Spring 2015 collection, amongst other ideas, was based around the central idea of a flat-pack garment concept. The pieces could be constructed and taken apart with the use of string laces.\u201d<\/p>\n<p>Those tied-up designs have even made their way to the Met, where they are currently showcased as part of the blockbuster \u201cChina: Through the Looking Glass\u201d exhibit, but Green says he is still taking it a step at a time. His legions of female fans would be smart to lobby the LVMH panel on his behalf, however. \u201cIt is an incredibly life-changing thing for my business at this stage,\u201d he says of the possibility of winning. \u201cI still have an extremely small team and limited resources, much like any young brand, so to be given the support, it will allow us to explore other avenues such as womenswear.\u201d<\/p>\n<\/div>\n<div class=\"center\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92125.jpg\" alt=\"Yatsko-Modelsdot92125\" width=\"1280\" height=\"1706\" class=\"alignnone size-full wp-image-39755\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92125.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92125-840x1120.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92125-768x1024.jpg 768w, https:\/\/i.mdel.net\/mdx\/i\/2015\/05\/Yatsko-Modelsdot92125-150x200.jpg 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<\/div>\n<div class=\"separ\"><\/div>\n<div id=\"footerbox\">\n<p>The LVMH 8<\/p>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-1-arthur-arbesser\/\">Pt.1<br \/>Arthur Arbesser<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/lvmh-coperni-femme\/\">Pt.2<br \/>Coperni<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-3-faustine-steinmetz\/\">Pt.3<br \/>Faustine Steinmetz<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-4-jacquemus\/\">Pt.4<br \/>Jacquemus<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-5-marques-almeida\/\">Pt.5<br \/>Marques&#8217;Almeida<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-6-off-white\/\">Pt.6<br \/>Off-White<\/a>\n<\/div>\n<div class=\"parts\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-7-vetements\/\">Pt.7<br \/>Vetements<\/a>\n<\/div>\n<div class=\"parts active\">\n<a href=\"https:\/\/models.com\/mdx\/the-lvmh-8-pt-8-craig-green\/\">Pt.8<br \/>Craig Green<\/a>\n<\/div>\n<div class=\"separ\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Models.com presents an exclusive spotlight on the 8 young designer finalists selected for the LVMH Prize, Part 8 Craig Green<\/p>\n","protected":false},"author":2,"featured_media":39756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155,2130,2129,1538],"tags":[2374,41,2044,2125,2631,2740,2742,2127,197,2321,895],"_links":{"self":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/39340"}],"collection":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/comments?post=39340"}],"version-history":[{"count":14,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/39340\/revisions"}],"predecessor-version":[{"id":43420,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/39340\/revisions\/43420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media\/39756"}],"wp:attachment":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media?parent=39340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/categories?post=39340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/tags?post=39340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}