{"id":31895,"date":"2014-07-18T00:32:59","date_gmt":"2014-07-18T04:32:59","guid":{"rendered":"http:\/\/models.com\/mdx\/?p=31895"},"modified":"2015-05-18T18:04:13","modified_gmt":"2015-05-18T22:04:13","slug":"moco-10-year-anniversary-feat-liu-freja","status":"publish","type":"post","link":"https:\/\/models.com\/mdx\/moco-10-year-anniversary-feat-liu-freja\/","title":{"rendered":"MO&#038;Co. 10 Year Anniversary feat. Liu + Freja"},"content":{"rendered":"<div style=\"height:auto;width:auto;background-color:white;padding-top:60px;padding-bottom:50px;\">\n<p><video id=\"mainVId\" width=\"1280\" height=\"720\" poster=\"https:\/\/i.models.com\/i\/video_play_w_1280x720.gif\" class=\"ScrollPlay FullWidthVid\" preload loop><source src=\"https:\/\/player.vimeo.com\/external\/101013856.hd.mp4?s=969af66349e0254a333b69f68e7566cc\" type=\"video\/mp4\"><source src=\"https:\/\/i.models.com\/mdx\/videos\/MoandCoLoveRocks\/edition_10_1920x1080.webm\" type=\"video\/webm\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/external\/101013856.hd.mp4?title=0&amp;byline=0&amp;portrait=0&amp;loop=1\" width=\"1280\" height=\"720\" frameborder=\"0\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/video><\/p>\n<\/div>\n<style>\n.post p.videoP {background-color:#fff;}\nvideo {background-color:#fff;}\n#introbox,#creditbox {border:1px solid white;padding:80px;}\n#introbox{font-size:22px;}\n.mdcdidotro {font-family:'Didot W01 Roman';}\n.mdcdidotroc {font-family:SimSun;}\n.mdcdidoti {font-family:'Didot W01 Italic';}\n.mdcdidotb {font-family:'Didot W01 Bold';}\n.mdchelvetical {font-family:'Helvetica W01 Light';}\n.mdchelveticai {font-family:'Helvetica W01 Light Obl';}\n.mdchelveticar {font-family:'Helvetica W01 Roman';}\n.mdchelveticab {font-family:'Helvetica W01 Bold';}\n#introtxt {margin:80px 0;padding:0 40px;font-size:24px;}\n.opensans,#introtxt, #introbox, .introcredits {font-family:'Open Sans', sans-serif;}\n#introbox .introcredits {padding:0;font-size:16px;}\n#introbox,.txtbox {margin:0px 0 10px 0;font-weight:300;}\n#introbox .title {font-size:96px;color:black;font-weight:normal;margin:auto;}\n#introbox .mdctitle {color:#999;}\n.credits {font-size:12px;font-family:\"Courier New\", Courier, monospace;font-weight:normal;}\n.txtcont {border:1px solid black;}\n.txtbox {font-family:'Open Sans', sans-serif;width:32%;border:0;padding: 60px 80px 0 50px;;margin:0;}\n.imgbox {margin:0x;padding:40px 0;}\n.txtbox,.rside {float:left}\n.rside {max-width:640px;width:50%;}\n.rside .quotebox {margin:30px 0px 10px 30px;}\n.fwidth {clear:both;}\n.quotes {font-family:'Open Sans',helvetica,sans-serif;max-width:1000px;margin: auto;text-align: justify;padding: 60px;}\n.quotes strong {font-weight:400;}\n.quotes p {font-weight: 100}\n.separ {border:1px solid white;clear:both;}\n<\/style>\n<link type=\"text\/css\" rel=\"stylesheet\" href=\"http:\/\/fast.fonts.com\/cssapi\/544ca7db-3ebc-42aa-9645-62e7779154a9.css\"\/>\n<link type=\"text\/css\" rel=\"stylesheet\" href=\"http:\/\/fast.fonts.com\/cssapi\/cf078006-a05b-4f0e-9212-2fbd05409a7c.css\"\/>\n<div class=\"txtdiv\">\n<div id=\"introbox\">\n<div class=\"mdcdidotro title\">MO&#038;Co.<\/div>\n<div class=\"mdcdidotro title\">Love Rocks<\/div>\n<p><a href=\"http:\/\/mo-co.com\/\">Mo&#038;Co.<\/a> doesn\u2019t do things by halves, so when it was time to celebrate their 10th anniversary the brand pulled out all the stops creating a film that celebrates the label\u2019s heritage while encapsulating the look of the moment. Frequent campaign star Freja Beha Erichsen and Chinese supermodel Liu Wen star in a black and white short film of Karim Sadli&#8217;s campaign images come to life. Focusing on personal interpretations of chic as well as the minimalist, contemporary style MO&#038;Co. is known for, the film pays tribute to the universality of fashion. In Sadli\u2019s capable hands the message of effortless yet modern dressing comes across perfectly in the campaign images and on the backs of muses Liu and Freja the MO&#038;Co. designs have never looked better. The simple, evocative film hammers home everything essential about the MO&#038;Co. brand all while making viewers eager for another 10 years of excellence. <\/p>\n<p><a href='http:\/\/mo-co.com\/'>MO&#038;Co.<\/a> Love Rocks!<br \/>\nVideo Directed by <a href=\"http:\/\/swellny.com\/\">Swell<\/a><br \/>\nMakeup by <a href='https:\/\/models.com\/people\/hannah-murray'>Hannah Murray<\/a><br \/>\nHair by <a href='https:\/\/models.com\/people\/damien-boissinot'>Damien Boissinot<\/a> (<a href='https:\/\/models.com\/agency\/Jed-Root'>Jed Root<\/a>)<br \/>\nProducer <a href='https:\/\/models.com\/people\/sylvia-farago'>Sylvia Farago<\/a><br \/>\nBehind the scenes photos by Barbara Anastacio\n<\/div>\n<\/div>\n<div class=\"txtdiv\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2014\/07\/DRAFTtwo.jpg\" alt=\"DRAFTtwo\" width=\"1280\" height=\"2700\" class=\"alignnone size-full wp-image-31956\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/DRAFTtwo.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/DRAFTtwo-840x1771.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/DRAFTtwo-485x1024.jpg 485w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<\/div>\n<div class=\"txtdiv\">\n<div class=\"quotes\">\n<h3>MO&#038;Co. talks to Freja Beha<\/h3>\n<p><strong>Do you come across as a different &#8220;you&#8221; after becoming a super model?<\/strong><\/p>\n<p><strong>Freja:<\/strong> I can reveal emotion and express myself casually in front of the camera. That is the most different thing. I think I prefer to believe in the camera and it\u2019s good when the &#8220;real me&#8221; can be captured.<\/p>\n<p><strong>Please describe your style in a word. How do you describe Boy-girl Chic? <\/strong><\/p>\n<p><strong>Freja:<\/strong> Simple and unruly. Kind of a low-profile-rock style. I love the purity of black, white, grey, and  the neat cutting. Boy-girl Chic is a style. Actually, it\u2019s a natural expression. Almost everyone has dual characters, male and female. The popularity of unisex style conforms to this kind of spirit.<\/p>\n<\/div>\n<\/div>\n<div class=\"txtdiv\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmile.jpg\" alt=\"TogetherSmile\" width=\"1280\" height=\"853\" class=\"alignnone size-full wp-image-31958\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmile.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmile-840x559.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmile-1024x682.jpg 1024w, https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmile-200x133.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<\/div>\n<div class=\"txtdiv\">\n<div class=\"quotes\">\n<h3>MO&#038;Co. talks to Liu Wen<\/h3>\n<p><strong>People say you are a \u201cgame changer\u201d of Chinese super models. How do you treat your achievement? As a Chinese model of the new generation, what\u2019s your opinion about the influence that Chinese super models bring to the current fashion field?<\/strong><\/p>\n<p><strong>Liu Wen:<\/strong> I\u2019m not the one to change the game&#8217;s rules. My achievement depends on everyone\u2019s effort. I\u2019m happy to be known as a \u201cChinese model of new generation\u201d. Actually I\u2019ve been working in this industry for a long time. However, I still love it as though it were the beginning. Chinese models influence the international fashion field much more than before, because we have more chances to communicate with the whole world and show our oriental charm. It&#8217;s not only the models that are changing the perception, but also the designers.<\/p>\n<p><strong>In your opinion, what are love, style, and fun?<\/strong><\/p>\n<p><strong>Liu Wen:<\/strong> For me, love is belief and dependence. It makes me devote myself and also to gain everything. I\u2019m not in a relationship right now. The gathering of belief and dependence needs time. Style is manner and creation. It allows me to be myself. It\u2019s also kind of an external interpretation. Fun is wild and crazy. We are free and happy in the wild. Happiness allows me to release myself infinitely. Sometimes like a crazy girl.\n<\/div>\n<\/div>\n<div class=\"txtdiv\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmileCouch.jpg\" alt=\"TogetherSmileCouch\" width=\"1280\" height=\"853\" class=\"alignnone size-full wp-image-31959\" srcset=\"https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmileCouch.jpg 1280w, https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmileCouch-840x559.jpg 840w, https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmileCouch-1024x682.jpg 1024w, https:\/\/i.mdel.net\/mdx\/i\/2014\/07\/TogetherSmileCouch-200x133.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mo&#038;Co. doesn\u2019t do things by halves, so when it was time to celebrate their 10th anniversary the brand pulled out all the stops creating a film that celebrates the label\u2019s heritage while encapsulating the look of the moment. Frequent campaign star Freja Beha Erichsen and Chinese supermodel Liu Wen<\/p>\n","protected":false},"author":71,"featured_media":32018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155,2131,1538,3],"tags":[1864,59,1393,398,240,1583],"_links":{"self":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/31895"}],"collection":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/comments?post=31895"}],"version-history":[{"count":18,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/31895\/revisions"}],"predecessor-version":[{"id":37911,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/posts\/31895\/revisions\/37911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media\/32018"}],"wp:attachment":[{"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/media?parent=31895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/categories?post=31895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/mdx\/wp-json\/wp\/v2\/tags?post=31895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}