MO&Co. kept things simple and chic for their Spring 2015 campaign. The Chinese brand chose to shoot in NYC where Karim Sadli captures supermodel Freja Beha’s natural beauty. Freja is no stranger to the brand, as this is her 13th campaign with Mo&Co. Her effortless and simple look matches with Mo&Co’s aesthetic in the best way, a true brand ambassador.

Videos and images courtesy of MO&Co.
View the MO&Co. collection at www.mo-co.com

MO&Co. Spring 2015
Photographer: Karim Sadli
Model: Freja Beha Erichsen
Direction: SWELL
Post-production: SWELL Post
Hair and Makeup: Steven Canavan