Posted by Stephan Moskovic | November 13th, 2015

What is it about the Netherlands that seems to produce a steady class of unusually breathtaking beauties? Amongst them, long-stemmed and willowy Jamilla Hoogenboom was of the variety to stand out amongst runway frequenters for her breakout Spring/Summer 2016 season. Tack on a Céline and Alexander McQueen campaign and it’s clear she was destined to join the ranks of in-demand Dutch girls. Before this a stint as a seventeen year old student of fashion kept her out of the industry’s reach until her sights were set on modeling, moving it beyond an afterthought. With a new resolve, catwalks came calling and she answered without ado. It was a good move. Since then, one year later, her appeal has been made quite certain. Exclusively for Models.com, photographer Migjen Rama classically captures the rising newcomer, while Hannah van Well styles her in unfussy knits and autumnal wares posed simply in a crisp light.

Photographer: Migjen Rama
Stylist: Hannah van Well
Stylist Assistant: Wouter Rave
Makeup: Siddhartha for Mac Cosmetics & OPI
Model: Jamilla Hoogenboom

Text and interview by Steven Yatsko
Special thanks to Micha Models

Above photo: Knit Vetements via SPRMRKT

So you’re from Holland and what were you doing before modeling?

Before modeling I was in school. I was studying fashion design, but I didn’t like the school that much so I stopped, and Micha Models, my mother agency, they discovered me when I was fifteen.

So you were studying fashion at what age?

I was seventeen. I was already at the agency but I didn’t do anything because of school. So when I stopped studying, that’s when I started modeling.

Why didn’t you like fashion school?

I liked the study itself, but the school was not good. I didn’t really like the people who were in the school.

How did you decide to model?

It was really my friends that pushed me so hard that I did it. Because, at first, I didn’t see me walking the shows and doing photoshoots and that kind of thing. I’m really glad they pushed me because I really liked it.

Coat Vetements via SPRMRKT, Dress Veronique Branquinho, Shoes Michael Kors Collection

Is fashion something you’re still interested in?

I don’t know for how many years it’s going to work out, but afterwards I really want to do something with fashion, for sure.

What kind of designers are you into?

I really like all the designers, because they all have like one special thing, you know? But I really do like Alexander Wang. I walked the show from them and just got this new jacket [shows off jacket]. He’s really nice. It was really nice walking for him.

Where would prefer to be based out of?

I like just being based in Holland, I really like the city and my friends, I have a boyfriend out there. He is still in school. But maybe later–I really like New York

How is your boyfriend with all the traveling you get to do, is he jealous of it?

He thinks it’s pretty cool, but he misses me a lot, that’s the thing.

I suppose if you’re in Europe it’s easy to travel between cities.

We do that. That’s the advantage of Europe. I love to see things from other cities. Just traveling.

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Where do you like to go?

For fashion, I really like Paris and New York. And I really like France. My boyfriend’s parents have a house there in the South of France, so that’s where we go a lot. With my parents, we always go to a summer vacation to Antalya, Turkey. It has a beach and it’s a big city. But I’d really like to go to some other bigger cities.

What’s something people don’t know about you?

I played water polo. Nobody knows that. I really miss it. I had to stop, of course. I played it when I was 6 years old until my 18th. For twelve years.

I don’t know too much about it…

It’s similar to football, but in the water. It’s quite extreme. You’re always swimming and it’s very hard. Underwater there is a lot of things like scratching that are really extreme, but I really liked it. It’s seven players on a team, but there are more on the bench because you’re so tired so you can’t play the whole game.

So what are you doing instead of that now to stay active?

I like to go running. Friends of mine are living in the West Village so you have the West Side Highway and the High Line.

Do you find you have an advantage running because you’re so much taller and your long legs?

No I’m not faster [laughs]! I’m not really fast at running, but I also like to walk. I always walk a lot and I prefer to walk than to take the metro.

Dress Veronique Branquinho

So you’ve been seriously modeling now for a year, what has been your favorite moment throughout the year?

I just did fashion week and I did the whole season, so that was pretty cool for me to do that. I really liked it. I got some great shows.

Was that a challenge at all because it was your first one?

Actually, it was quite new for me and there are a lot of things happening. I think it was mentally a bit challenging, because there are always people around you.

Have you gotten used to meeting so many people?

I’m getting used to it. I am quite bad with names actually, but I think everybody has that. You’re meeting so many people. Everyday it’s new people.

What’s your strongest personality trait?

The thing is I really like meeting new people. I’ve always had that. So I always like to talk and not especially about models, I like to really know people.

Coat Max Mara, Knit Closed, Skirt Veronique Branquinho, Shoes Michael Kors Collection, Ring Aurate New York

It’s a lot of flash meetings.

In the beginning it was quite hard for me, because I was always at home and you don’t know anyone in the model world and now doing this for a year, you get to know so many people so there are always people around to know.

I find that’s probably a difficult thing for models because they’re traveling so much so it feels like they are adrift.

In the beginning I felt a bit lonely, but now I’m all good. In the beginning I didn’t know if I wanted to do this, being alone. Now I can meet with people. I really don’t like to be alone.

So if someone not in modeling asked you what it’s like to be a model, how would you describe it to them?

I think all the people that are not in the fashion world have other thoughts about being a model, everybody says, “Oh my god, that’s so nice you can travel and it’s so nice you have those jobs.” But it’s really hard actually, it’s very long days. So I always explain that to them. But yeah–the traveling is good.

What defines a Dutch girl and how do Dutch girls act different from girls of other places?

I think Dutch girls are really open. Socially a bit crazy. But, also, I think Dutch girls are really down to earth.

Coat Vetements via SPRMRKT

You’ve been modeling for a year or so, and you’ve found some success and hopefully that keeps going, What of yourself has changed over that course?

I’m still the same and I don’t want to change. But I am more independent for sure, you’re doing everything alone. Also my English is getting better and better.

Do you speak any other languages?

I can speak German.

So far what kind of shoots do you prefer?

I like the more classic ones, and I really like to shoot, I prefer shooting over shows. It’s because you’re working with the team and it’s the whole day and it’s relaxing. With shows everything is going so quick–the hair and makeup and going to the rehearsal, fast, fast, fast. You do the show and that’s it. It’s a frenzy. With a shoot it takes the whole day, you have good communication with the people and it’s really nice to work with a great team. But I don’t like makeup. I hate it.

What’s on your modeling bucket list for the next year?

That’s a very difficult question. I really want to have a a billboard in New York. That would be cool. I don’t know if it’s going to happen but that would be really good.

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5 Comments to “Jamilla Hoogenboom”

  1. observer says:

    So much photoshop, it is beyond acceptable.

    • Danielle says:

      Probably no where near as much as you think. That is why she is a rising model. She is paid to be nearly flawless. It’s the celebs that are photoshopped beyond recognition.

  2. Onin Lorente says:

    there is something magical about her eyes. beautiful girl!

  3. vaho says:

    Stunning girl!

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