Filmmaker Sharna Osborne Pushes for Lo-Fi Brilliance

In a world where nearly every image is as high definition as possible, there’s a nostalgic visual language that VHS cameras dredge up. Filmmaker and photographer Sharna Osborne knows the feeling, having centered her practice around the 90s lo-fi medium, carving out a distinctive niche in the often colliding fashion and art worlds. The use of video as an extension of her signature pastel palette, transports supermodels like Bella Hadid, Irina Shayk, Mariacarla Boscono, Omahyra Mota, and Kaia Gerber into her painterly world. Raised in the south of New Zealand, the London-based artist’s striking style has led to collaborations at publications like Dazed, i-D, PRINT, Harper’s Bazaar, and Self Service. The distinction of Osborne’s work, instantly recognizable and impactful, has earned the support of brands like Miu Miu, Christopher Kane, Diesel, and Jean Paul Gaultier. In a video shot by Osborne herself, Models.com spoke to her about her first big break thanks to Katie Grand, interacting with subjects in an organic way, and pushing the boundaries of visual storytelling.