Re-Edition Magazine Redefines Cool

August 17th, 2015 |Posted by steven.yatsko

Re-Edition Magazine‘s second issue defines lo-fi cool by tapping prolific yet elusive photogs, muse-worthy castings and rare content. Case in point, two covers, one by Alasdair McLellan with Rianne van Rompaey dressed down in a vintage band tee, plus one by Collier Schorr with Sophia Ahrens sporting dog-chains and a black peaked cap, styled by Caroline Newell. Inside editorials are contemporary 101 meets 90s redux. Filling out the pages, icons Guinevere Van SeenusChloe Sevigny also pose for Collier. Some is new, some is archival, but all is unseen, like Corinne Day archival images – capturing a then-modern world with model Rosemary Ferguson. Fast forward to the now, and Céline girl Frederikke Sofie redefines the present for Robi Rodriguez. All in all, it’s a definite definitive of taste-makers. See the exclusive preview below:

Images courtesy of Re-Edition

Rianne van Rompaey by Alasdair McLellan (Art Partner)

Sophia Ahrens, Guinevere Van Seenus, Chloe Sevigny by Collier Schorr / Stylist Caroline Newell (Streeters London)

Rosemary Ferguson by Corinne Day / Stylist Melanie Ward (Art Partner)

Clara Deshayes by Johnny Dufort / Stylist Lotta Volkova Adam (Management + Artists)

By Alasdair McLellan (Art Partner)

Frederikke Sofie by Robi Rodriguez (Management + Artists) / stylist  Camille Bidault Waddington (Management + Artists)

Posted in: General news

Calvin Klein Jeans swipes to the right

July 30th, 2015 |Posted by Irene Ojo-Felix

Is there no better way to evoke your love than through sexting? Calvin Klein Jeans certainly thinks not and put provocative conversations alongside their latest campaign featuring a whole gang of models. Shot by Mario Sorrenti, the, ahem, suggestive ads explore late night hookups and the conversations that got them there. Batteries not included.

Check out the images and the campaign video below.

Photographer Mario Sorrenti (Art Partner) | Creative Director Mother Agency with CRK Advertising | Stylist Melanie Ward (Art Partner) | Set Designer Philipp Haemmerle | Hair Shay Ashual (Art Partner) | Make-up Aaron de Mey (Art Partner) | Manicurist Rica Romain (LMC Worldwide) | Talent Grace Hartzel, Imaan Hammam, Kenya Kinski, Harmony Boucher, Tiana Tolstoi, Julia van Os, Laura Julie, Torin Verdone, Jamie Carpena, Alessio Pozzi, Piero Mendez, Will Peltz, Noma Han, Ethan James Green, & Reid Rohling









Posted in: General news

Jackets Required

March 25th, 2015 |Posted by steven.yatsko

Fashion’s preoccupation with the seventies becomes the ideé fixe for W Magazine’s new Mario Sorrenti shoot that highlights Saint Laurent muse Grace Hartzel alongside a bleached blonde Jaime Ross. Melanie Ward adopts the glamrock eclecticism of Slimane’s LA playground and the story’s creed: “Jackets required. The rest is at your discretion” means there’s no room for staid convention. On that note, Ward styles the duo into disparate, beatnik-chic playmates mixing in plenty of Saint Laurent. Aaron de Mey adds a touch of mod focusing on bold lashes and James Pecis tousles their hair to appear as unattended to as their abandoned hideout. See the full editorial out on newsstands right now.

Check out more from the April issue on

Photographer Mario Sorrenti (Art Partner), fashion editor Melanie Ward (Art Partner), hair James Pecis (London: D + V Management , New York: D + V Management) Aaron de Mey (Art Partner)


Posted in: General news


August 6th, 2014 |Posted by Janelle

Freja Beha Erichsen.
Inez van Lamsweerde and Vinoodh Matadin.
Melanie Ward (Art Partner)
Vogue Australia.

September’s model domination of magazine covers continues with a stellar showing from down under. Vogue Australia’s simple and effortless image is a testament to less is more – when you have an incredible model, great photographers and a choice piece from Nicolas Ghesquière‘s Louis Vuitton collection you need nothing more.


Posted in: General news

A New Muse

August 26th, 2013 |Posted by Janelle

Hedi Slimane.
Melanie Ward.
Gracie Van Gastel.
Vogue China.

Fashion’s most talked about designer presents his latest muse in chic style, within the pages of Vogue China with an editorial focused on youthful cool. With a pared down wardrobe of fresh from the runway babydoll dresses and leather jackets, Grace captures the essence of those 90s style icons Slimane is so fond of. Ward mixes in pieces from Elder Statesman, Versace and Dries van Noten to keep things interesting, but these images are all about the Saint Laurent look.







Posted in: General news

Double Vision : Dior Couture

October 18th, 2012 |Posted by Janelle

Fashion shows are well and good, but the true test of a collection’s impact is often played out in the editorial pages. When you have multiple editors reaching for the same pieces over and over again you know a designer has hit a nerve. Even when the styling itself isn’t that noticeably different between images, there are always key changes in presentation that separate fashion stories; whether it is the model choice, the manner in which the photographer chose to present the garment, or even something as simple as color vs. black and white, each team puts its own special stamp on things. Take a look at the way in which different magazines have interpreted two of the most popular pieces within the collection and let us know who you think pulled it off best.

Look No. 48  

Black fitted cashmere top with a black duchess satin skirt embroidered with electric blue flowers.

Saskia de Brauw by Daniel Jackson for Vogue Germany, stylist Christiane Arp

Aymeline Valade by Patrick Demarchelier for Vogue Japan, stylist Melanie Ward

Saskia de Brauw by Ruth Hogben for Another Magazine, stylist Katie Shillingford

Karlie Kloss by Eric Guillemain for Sunday Times Style Magazine, stylist Lucy Ewing

Hanaa Ben Abdesslem by Michelle Ferrara for Harper’s Bazaar Arabia, stylist Elaine Lloyd Jones | Suki Waterhouse by Marc Hom for Tatler, stylist Deep Kailey

Stef Van Der Laan by Luca Guadagnino for CR Fashion Book, stylist Carine Roitfeld


NiNi in Vogue China / Thana Kuhnen by Marcelo Krasilcic for L’Officiel

Look No. 8

Blue and pink embroidered cut-off ballgown with black cigarette pants

Keira Knightley by Mario Testino for American Vogue, stylist Grace Coddington

Milla Jovovich by Peter Lindbergh for Vogue Italia | Saskia de Brauw by Ruth Hogben for Another Magazine

Dior couture illustration by Ignasi Monreal for Spanish V Magazine

Aymeline Valade by Patrick Demarchelier for Vogue Japanstylist Melanie Ward

Posted in: General news

Bare Essential

July 11th, 2012 |Posted by Janelle

With their nude photography Inez van Lamsweerde and Vinoodh Matadin have always gone beyond simply sexualizing their subjects and instead pushed towards an artistic and sensual exploration of the human form. In 25 Magazine they capture the always enticing Jessica Miller at her rawest and most daring. Wearing the bare minimum of seasonal finery selected by Melanie Ward and posing with absolute abandon, Jessica looks fierce, free and utterly captivating.

Posted in: General news

Image Adjustments

January 19th, 2012 |Posted by Janelle

With top models, A-List photographers and a fresh outlook, popular brands are redefining their image just in time for campaign season.

PHOTOGRAPHY Mert Alas and Marcus Piggott
STYLING Karl Templer
MODELS Arran SlyJoan SmallsLara StoneMatthew TerryMyles CrosbyToni Garrn

CK knows how to create an image filled with sex appeal and they’ve never shied away from pushing the envelope when it comes to visuals. CK Jeans’ ads are as much about the sex appeal of Lara Stone and Toni Garrn as they are about the brightly colored denim. Fabien Baron‘s creative direction keeps this M&M wet n’wild extravaganza on the sleek side, but make no mistake the line is out to turn up the heat with these shots.

PHOTOGRAPHY Alexi Lubomirski
STYLING Patti Wilson
MODELS Brad Kroenig, Tallulah Morton, Julia Dunstall & Alicia Rountree

Brad Kroenig as an easy rider? That’s a concept we can get behind. True Religion focuses on personality for Spring with ads themed around denim clad mavericks, wanderers and rebels. The American west plays a strong role in Alexi’s imagery as does Patti Wilson’s always inventive styling. Check out the behind the scenes video for a sense of the atmosphere on the day of the shoot.

PHOTOGRAPHY Inez van Lamsweerde and Vinoodh Matadin
STYLING Melanie Ward
MODELS Anna Selezneva

Juicy has pulled in heavy hitters Inez & Vinoodh to focus on the line’s fashionable side. Does Anna S. looking chic on the streets of Los Angeles make you forget about those ubiquitous velour sweatsuits? Maybe not, but I&V will always give you a great shot of a blonde tossing her hair.

STYLING Kate Phelan
MODELS Lara Mullen, Magda Laguinge & Marihenny Pasible

Two sides to every young woman – the glamorous diva and the girl next door, Topshop illustrates the concept via contrasting Olins images of the campaign’s fresh faces. It is impressive how high end Topshop’s fast fashion pieces look with the right styling. If we didn’t know better we’d swear that white dress on Marihenny was Versace…

PHOTOGRAPHY Mert Alas and Marcus Piggott
STYLING Ludivine Poiblanc
MODELS Alison NixAshley SmithCatherine McNeilDmitriy TannerLiu WenMaria PalmPatrick Kafka & Simon Nessman

A massive robot, a dollhouse on fire, Catherine McNeil emerging from a potted plant, Diesel goes for the offbeat with their wide array of props and while we’re not sure what the overarching message behind this imagery is, but it is certainly striking.

Posted in: General news

Previous Posts