First Look: The Greatest Fall 2015

October 5th, 2015 |Posted by jonathanshia

For the new Fall/Winter 2015 issue, menswear magazine The Greatest takes as its theme heroes of all sorts, starting from the supremely graceful and athletic star ballet dancer Roberto Bolle, who graces the cover shot by Francesco Brigida and styled by Matteo Greco. A powerhouse lineup of models stars in the main fashion story within by Alessandro Dal Buoni and Greco, from longtime favorites like Ben Allen, Laurie Harding, and Tim Schuhmacher to newer faces Piero Mendez, Matt Doran, Charlie James, and Max Barczak in a youthful take on the season’s idiosyncratic designs. Robbie McKinnon finds himself in expressive sportswear on the beach in a feature by Paolo Zerbini and Greco, while breakout faces George Koh and Lucas Satherley are found in suiting lounging in a sparse field photographed by Clare Shilland and styled by Hanna Kelifa. Mark Kean and Jérôme André contribute a thoughtful vision of fresh youth, and the same quiet introspection can be seen in an accompanying short film, directed by Luca De Santis and starring Florian DesBiendras and Carolina Gonzales. Interviews with Italo Zucchelli of Calvin Klein, Paul Smith, and Bolle’s fellow ballet legend Marie-Agnès Gillot round out the issue, a reminder that there is never a shortage of talents to look up to. Take an exclusive first look at the issue, out today, below.

The Greatest Fashion Film #9 from The Greatest Magazine on Vimeo.

COVER-Roberto-BollePhotography-by-Francesco-BrigidaStyling-by-Matteo-Greco copy
Roberto Bolle (Marilyn Agency) by Francesco Brigida (AGENCE SAINT GERMAIN) | Styling Matteo Greco

1-Robbie-McKinnonPhotography-by-Paolo-ZerbiniStyling-by-Matteo-Greco copy
Robbie McKinnon by Paolo Zerbini (Atomo Management) | Styling Matteo Greco

2-Danny-Jamie-Hewitt-2morrowPhotography-by-Francesco-BrigidaStyling-by-Davide-Brambilla copy
Danny Jamie Hewitt By Francesco Brigida (AGENCE SAINT GERMAIN) | Styling by Davide Brambilla

3-Taavi-MandPhotography-by-Laura-SciacovelliStyling-by-Nik-Piras copy
Taavi Mand by Laura Sciacovelli | Styling by Nik Piras (Atomo Management)

4-George-Koh-and-Lucas-SatherleyPhotography-by-Clare-ShillandStyling-by-Hanna-Kelifa copy
George Koh, Lucas Satherley by Clare Shilland | Styling by Hanna Kelifa (London: D + V Management , New York: D + V Management)

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Roberto Bolle (Marilyn Agency) by Francesco Brigida (AGENCE SAINT GERMAIN) | Styling Matteo Greco

6-Piero-Mendez-and-Tim-SchuhmacherPhotography-by-Alessandro-dal-BuoniStyling-by-Matteo-Greco copy
Piero Mendez and Tim Schuhmacher by Alessandro Dal Buoni | Styling by Matteo Greco

7-Max-Barczak-and-Laurie-HardingPhotography-by-Alessandro-dal-BuoniStyling-by-Matteo-Greco copy
Max Barczak and Laurie Harding by Alessandro Dal Buoni | Styling by Matteo Greco

8-Ben-AllenPhotography-by-Alessandro-dal-BuoniStyling-by-Matteo-Greco copy
Ben Allen by Alessandro Dal Buoni | Styling by Matteo Greco

9-Matt-Doran-and-Laurie-HardingPhotography-by-Alessandro-dal-BuoniStyling-by-Matteo-Greco copy
Matt Doran and Laurie by Alessandro Dal Buoni | Styling by Matteo Greco

10-Connor-Newall-Milk,-Kitty-Hayes,-and-Barnaby-Aldridge-SUPAPhotography-by-Mark-KeanStyling-by-JErOme-AndrE copy
Connor, Kitty, Barnaby by Mark Kean| Styling by Jérôme André (Visual Artist UK )

Posted in: General news

The Greatest Love of All

March 11th, 2015 |Posted by jonathanshia

“Love is the sea you don’t know how to sail.” So begins the introduction to the seventh issue of Italian menswear biannual The Greatest, which celebrates love with a wistful tone. Baptiste Radufe displays a quiet introspection in the cover story shot by Paolo Zerbini (Atomo Management) with styling by Matteo Greco, a mood that continues through Francesco Brigida (AGENCE SAINT GERMAIN)’s suiting story with Andrey Smidl and Johan Sandberg (Stockholm: LUNDLUND, Paris: ArtList Paris, New York: ArtList NY)’s study of forlorn youth.

Luca Stascheit, Ian Sharp, Rutger Schoone, and Jack Chambers are joined by newer faces Martin Conte and Erik van Gils in a series of quiet portraits, while Gustaaf Wassink gets a surreal twist in the spring’s graphic pieces. The collected interviews offer a refreshing change of pace from the usual, with jazz trumpeter Paolo Fresu and young French actor Pierre Deladonchamps featured alongside Diesel’s new creative director Nicola Formichetti. As with each outing of The Greatest, the Love Issue comes with a special companion video, this one a love story starring rising new face Mihai Bran. Take an exclusive first look below.

THE GREATEST FASHION FILM #8 from The Greatest Magazine on Vimeo.

Cover 7

Baptiste Radufe, photography by Paolo Zerbini (Atomo Management) and styling by Matteo Greco

Andrey Smidl by Francesco Brigida (AGENCE SAINT GERMAIN) and styling by Diane Boulenger (AGENCE SAINT GERMAIN)

Jeroen Teerlinck, Sam Lammar, Florian Luger, and Riccardo Piane by Alessandro Dal Buoni and styling by Matteo Greco

Jordan Sorbom by Lowe H Seger and styling by Gaelle Bon (AGENCE SAINT GERMAIN)

Pierre Deladonchamps by Francesco Brigida (AGENCE SAINT GERMAIN) and styling by Gaelle Bon (AGENCE SAINT GERMAIN)

Tancrede Scalabre and Rory Cooper by Johan Sandberg (Stockholm: LUNDLUND, Paris: ArtList Paris, New York: ArtList NY) and styling by Mauricio Nardi (Atomo Management)

Rutger Schoone and Luca Stascheit, photography by Alessandro Furchino (2DM ) and styling by Matteo Greco

Posted in: boys,General news

First Look: The Greatest Fall 2013

October 9th, 2013 |Posted by

We can always expect a great issue to come from biannual men’s fashion magazine, The Greatest Magazine. The Italian magazine’s latest film features Andre Bona in an eerie all-red film, making a trek through a snow-covered mountain on an unknown journey, lost and lonely, in fabulous Dolce & Gabbana menswear, of course. The rest of the issue is filled with the pristine editorials we’ve come to expect from the young magazine. Whether in studio or on location, the latest and greatest men’s faces and fashion are sure to be featured in the stylish biannaual.

Text By Victoria Perillo

The Greatest Fashion Film #5 from The Greatest Magazine on Vimeo.

Director: Luca de Santis, Director of photography: Francesco Brigida, Fashion Editor: Matteo Greco




Bastiaan Van Gaalen, Benoni Loos, Christian Garcia, Frederik Meijnen, Patrick Kafka and Rodolphe Zanforlini by Francesco Brigida, fashion editor: Matteo Greco


Duco Ferwerda and Nicolas Hagius by Paolo Zerbini, fashion editor: Matteo Greco

Arthur Gosse by Lowe Seger, fashion editor: Gaelle Bon



Matvey Lykov by Alessandro Dal Buoni, fashion editor: Matteo Greco


Harry Curran and Karlis Adlers by Sybille Walters, fashion editor: Samuel Drira

Bastian by Francesco Brigida

Posted in: boys,General news

First Look: The Greatest

April 12th, 2013 |Posted by

Take a glimpse of the newest issue of The Greatest Magazine with minimalistic spreads of the season’s most coveted looks. The Italian magazine’s third issue, focusing on the theme of “Water”; features Paolo Zerbini shooting Tomek Szczukiecki for the cover (who’s shorn of his signature long locks). Some of the best new faces of the season are featured in staple pieces from the latest Spring Summer collections of Maison Martin Margiela, Jil Sander, Kenzo and more. Interviews with designers Andrea Incontri and Alessandro Sartori (the art director of Berluti) and an evocative fashion film (below, directed by Francesco Brigida) round out an issue overflowing with fresh and modern images, proving that minimal sometimes has a maximal effect. (Text by Kianna Alexander)

The Greatest Fashion Film #4 from The Greatest Magazine on Vimeo.

Models Stefan Knezevic and Susanna, directed by Francesco Brigida, all fashion: Les Hommes, styling: Matteo Greco, hair: Armando Cherillo, makeup: Mary Cesardi




Tomek Szczukiecki by Paolo Zerbini, fashion: Matteo Greco, grooming by Valentino Perini



Alexander Ferrario by Stefania Paparelli, fashion: Matteo Greco, Hair Dora Roberti, makeup Giorgia Pambianchi


Sergio Fonseca, Stefan Knezevic, James Gatenby by Cristina Capucci, fashion: Carlo Ortenzi




Chris Beek by Alessandro Dal Buoni, fashion: Claudia Carretti

Alessandro Sartori by Luca di Santis



Andreas Brunnhage by Francesco Brigida, fashion: Luca Roscini



Taylor Cowan by Alessio Bolzoni, fashion: Matteo Greco



Rafa Bodgar by Lowe Seger, fashion: Diane Boulenger, grooming: Javier Palacio

Posted in: boys,General news

First Look: The Greatest #2

November 22nd, 2012 |Posted by Betty

The long Thanksgiving weekend gives us all at a quick break before the madness of December. As a treat for our readers, here’s a special glimpse of The Greatest‘s new glossy with the new/hot faces of the season sporting the best of the F/W 12 collections. These classic and serene portraits remind us that sometimes less is indeed more.

Arthur Gosse, new face Adam, Arran Sly, Alexander Beck, Max Rendell by Alessandro Dal Buoni, styling by Claudia Carretti

New face Vincenzo by Stefania Paparelli, styled by Matteo Greco

Douglas Neitzke by Dario Salamone , styled by Francesco Cassarotto

Kirill Vasilev and Oleg Antosik by Paolo Zerbini, styled by Matteo Greco, hair by Valentino Perini

Janis Ancens by Francesco Brigida, styled by Elisa Anastasino

Malthe Lund Madsen, Greg Nawrat, Jakob Wiechmann who is also on the cover, Benedikt Angerer by Cristina Capucci, styled by Matteo Greco

TRAILER – THE GREATES Fashion Film #3 from The Greatest Magazine on Vimeo.

Alexander Ferrario by Luca de Santis, styled by Matteo Greco

Posted in: General news

The Newest

May 2nd, 2012 |Posted by Betty

Much ado is made of the so called “end of printed magazines” but new ones continually come onto the scene determined to become the next buzzed about style bible. We spoke with Matteo Greco, fashion editor and now editor in chief and fashion director of a dandy new Italy based men’s mag named, “The Greatest“.

Simone Nobili by Giuseppe Gasparin. Stylist: Elisa Anastasino

MDC: How did you decide on the name of the magazine?
Matteo Greco
: We decided on “The Greatest” because we wanted an epic name. When in September 2011 we started working on the magazine the team and I were always thinking about the name, that we wanted it to be very strong. One day while I was working on 300 problems to be solved and I was thinking about that “the really strong name”, out came … The Greatest. When I proposed it to the others, they all were happy and I’m very proud of it now.

Andrey Smidl by Stefano Viti, stylist: Matteo Greco

Theo Hall by Francesco Brigida, stylist: Enrico Maria Volonté

MDC: What do you hope will set it apart from other men’s publications?
: In my opinion we have nothing less and nothing more than other publications. We are just different. I believe our magazine’s strength stands in our team: all talents who work for The Greatest #1 are so young. I’m 25, the creative directors and the art director are less than 30, the fashion coordinator is 23 and our editor is 28. There’s not many magazines with a team so young. We tried to represent our kind of man, elegant and sophisticated. The magazine is different from others in that we don’t have fashion news or long and boring articles. The articles that are in there for this issue have the main theme as “Il Mediterraneo” (The Mediterranean”).

Diego Fragoso by Dario Salomone, stylist: Francesco Casarotto

MDC: We see that you interview 2 rising Italian designers and that many of the teams that worked on the stories are Italian? Will that be a focus or is that just for this issue?
Fabio Quaranta and Christian Pellizzari are two rising stars. I really love them because they have a beautiful sartorialist cut and their work is always elegant, young and cool. And they are Italian. I love that the most. We wanted to explain that in our country you can find very talented young designers, photographers, stylists and other people really great in their work. We are young and we all work a lot, mostly without budget. So yes, I focused the magazine on the Italian culture.

Janis Ancens by Massimo Pamparana, stylist Matteo Greco

Harry Goodwins by Dario Salamone, stylist: Matteo Greco

MDC: Why Simone Nobili as a choice for the cover model?
: Simone is such a nice guy. I really like him. He has a beautiful face, and perfect body. He’s Italian and he looks like a 50’s or 60’s Italian actor or musician like Marcello Mastroianni or Luigi Tenco. He has something so classical and yet something so modern. He’s a rising star, he did Dolce & Gabbana and Givenchy S/S 12 campaigns and he’s working a lot. When Giuseppe Gasparin sent me the pictures of the shooting, I looked at the portrait and I immediately called Elisa Anastasino saying “Good job! You have the cover. I love this shoot”.

Simone Nobili by Giuseppe Gasparin, stylist: Elisa Anastasino

Check out The Greatest’ fashion film directed by Francesco Brigida and Michele Brandstetter de Bellesini starring Tomek Szczukiecki

Posted in: General news