Spring may have a bit of trouble arriving here in NY but that doesn’t mean the onslaught of eyewear ads have stopped. The men’s eyewear campaigns are proving their undeniable love for aviators. Dolce & Gabbana chose a gold rimmed aviator style for their S/S 10 campaign while Prada opted for a white rimmed one. Hugo Boss offers a simplistic take on the style with a classic black rim pair. The aviators seem to be the preferred style by stylists as well, several making their way into a British GQ editorial showing the fluid transition from an athletic to a western look. Other popular shapes? Burberry‘s rectangular frame is unusual, while Ermenegildo Zegna did their take on the classic Rayban Wayfarer shape. Mysterious, sexy, practical. Are you tempted to pick up any of these? (story by Arianna Gross)
Jacey by Max Vadukul for British GQ May 2010.
Our favorite Purple editor (on the right) with his friend Andre.