Alexander Wang Ushers in a New Lunar Year and Season

The Year of the Earth Pig begins and to celebrate a (hopefully) more genial spirit, Alexander Wang ushered in the new year with the third drop of the sartorial saga. Shot by Brianna Capozzi, the ad features Su Kexin, Jing Wen, and rapper VaVa playing up all the chinoiserie, in culture-clashing fashion. As Wang’s art direction evolves for Collection 1, a memorable observation is how the campaigns so far have magnified the banality of labels like “American“, “Chinese”, and even “femininity“. What a relief to see the characters in Wang’s world set the (fictional) terms for themselves.

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