Tisci taps 6 British photographers for his Burberry Spring campaign

While one might be unsure of what the exact purpose of employing 6 different photographers for a single campaign is, there certainly is no rule against it. Subverting the powers that be likely wasn’t what Riccardo Tisci was going for though when he did exactly that for his Burberry Spring 2019 campaign, tapping the respective talents of Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow, all of which have never photographed a campaign for Burberry before. Dodgson, for example, was frequently associating with Gucci and Bally for advertising; and Knight, busy with SHOWstudio, was shooting Tom Ford in 2016. In a statement, the heritage brands’ chief creative officer reasons, “…When I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredibly heritage house represents to so many different people — from the millennials to the mature, to the British and to the international.” Tisci further described the 6 photographers as, “British masters of photography and the next generation who have something new to say”. It’s certainly beneficial to be part of this band of Burberry campaigners and bound to be a boost for the “next-gen” bunch who make up a majority, excluding Knight. See which models Riccardo chose to represent his vision of the house below.

Claudia Lavender by Danko Steiner

Darani by Danko Steiner

Fran Summers and Irina Shayk by Danko Steiner

Sora Choi, Natalia Vodianova and Rianne Van Rompaey by Nick Knight

Sora Choi, Natalia Vodianova and Rianne Van Rompaey by Nick Knight

Matteo Ferri and Joe Plunkett by Nick Knight

Stella Tennant photographed by Colin Dodgson and ‘Still Water’ by artist Nic Fiddian-Green photographed by Peter Langer

The TB bag by Hugo Comte

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