Purple Reign

For the past few seasons Mert Alas and Marcus Piggott have been creating decadent fantasies in Valentino’s ad campaigns, for S/S 10 the duo takes Dree Hemingway into the stratosphere in a sleek image in the classic Mert & Marcus style.  With her pastel hair and graceful pose Dree makes for a vision of futursitic elegance and the campaign itself is pure luxury.


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  1. hahaha haaate that every editorial featuring purple is always entitled ‘purple reign’
    not a dig at you guys, just sayin i’ve heard this title sooo much

  2. Dree rocks, a cool kid who’s more than just from a famous family she knows how to model.. Give me dree over daisy, Pixie, Peaches anyday.

  3. Drew understands fashion. She has iconic style and taste. I love her. A rare higher form of breeding, indeed!

  4. WOW, i think this is really stunning!!! the colors… i mean, i’ve always been a huge fan of Mert & Marcus… just that they haven’t done much campaigns lately… the last vivid one was Miu Miu with Kirsten…

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