An Experimental City Sets The Stage for Miu Miu’s Latest Campaign

Designer – Miuccia Prada | Photographer – Alasdair McLellan | Stylist – Katie Grand | Hair – Anthony Turner | Makeup – Diane Kendal | Casting – Anita Bitton

What is fashion but a grand ole experiment to see what sticks? The brutalist architecture of the experimental city of Arcosanti sets the scene for the new Miu Miu campaign for Spring 2018. Shot by Alasdair McLellan in Arizona, Miuccia Prada calls the usual model suspects Elle Fanning, Adwoa Aboah, Olivia Anakwe, Edie Campbell, Oumie Jammeh, Faith Lynch, Rianne van Rompaey, and Cameron Russell for a collection that is naughtily proper. What is notable is outside of their sheer beauty, many of the talent have used social media to promote progressive platforms whether it’s Aboah’s progress with mental health media platform, Gurls Talk or Fanning’s active status in gender equality-promoting program, REALgirl or Russell and Campbell’s whistleblowing on the rampant sexual abuse in fashion. It seems the Miu Miu girl has taken a stand.

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