Miu Miu Pre-Fall 2017 brings fresh faces to the campaign rollout this season featuring long time fav model/actress Jaime King and youthful new beauties Iesha Hodges, Lily Nova, and Samantha Archibald. Photographed by Alasdair McLellan, the casting finds bliss in a stylized London hotel room: The visual narrative strikes a chord resonating memories of British personalities of times long past. Vintage prints establish the theme suggesting period nostalgia: Both pant and A-line silhouettes paired with collegiate-style Varsity coats alongside floral-printed silk fabrics create the penultimate picture of what modern luxury looks like today. House founder Miuccia Prada continues to display her penchant for fun and intellect in the upcoming Pre-Fall season.
See more images of the advertising campaign below.
Text by Derrick Gaitér