When HERO Magazine launched in 2009, Robbie Wadge helped kick off a string of model covers that went on to include major names like Simon Nessman and Arthur Gosse through the years. As the magazine expanded, actors and musicians became more typical fare, but the biannual’s latest issue returns to its roots, with its first model cover since 2012, starring rising star Kit Butler. Shot by co-editor-in-chief Fabien Kruszelnicki and styled by Steve Morriss, Butler takes one of four covers, with an exclusive 32-page accompanying zine tucked inside the magazine. “We wanted to shoot someone who could pull off lots of different characters but still be themselves,” co-editor-in-chief James West says. “Kit has such a great energy and enthusiasm.”
Shot over the course of a week in both London and upstate New York, the feature captures Butler in a variety of guises—sullen punk, dashing gentleman, quirky nerd, boy next door—showcasing all of his sides. “The idea of the different characters was to try and approach a shoot in a different way,” West explains. “Rather than having one specific idea or concept, we wanted to do something eclectic that felt a bit disparate, like a collection of unrelated images gathered from different places in someone’s life or career. Almost like looking at a book about someone.”
Take an exclusive first look at the new issue below.