For the Resort 2017 collections, there are no limits placed on feminine style: every bit of ‘borrowing from the boys’ to hyper-femme fatale says that freedom is the new sexy. An embrace of print and patterns reinvigorates the industry’s spirit as actress Jessica Chastain steals the spotlight with a dark, urban skyline as her theatre for Prada; party girl Kiki Willems turns up for Marc Jacobs in a Polaroid-inspired vision; sporting Céline‘s take on Neapolitan tailoring, Lena Hardt is the true bespoke woman. Finally the Miu Miu girls are all 90s vibes meets French know-how as seen on Birgit Kos, Faretta, Cecilia Chancellor, and Dree Hemingway.
Check out a few of our favorite advertising campaigns from this season’s lauded labels below.
Text by Derrick Gaitér