As fashion moves to embrace new media, the role of the editorial is changing: video is becoming an integral part of how magazines and brands present fashion. From the fascinating live feeds at Showstudio, to the mini-movies that have accompanied campaigns for Burberry and Alexander McQueen: everyone is moving beyond static pictures and into new frontiers of visual expression.
One of the most impressive combinations of editorial imagery and video is the La Demimondaine film, a collaboration between multimedia company, Vision On and Flair Austria. Starring Iris Strubegger, as a classic, Dietrich-inspired siren, with set design by the brilliant Mary Howard, the clip presents a compelling vision of glamour and does so while seamlessly merging still images and motion. The technology behind the film is impressive – Iris’ editorial and the video, were shot simultaneously using the state of the art Red camera – but what really captivates, is atmosphere created by the film. Like any good editorial, it transports you to an exciting world of high fashion fantasy.
Directors Sharif Hamza and Sandro Suppnig