Moving Pictures


As fashion moves to embrace new media, the role of the editorial is changing: video is becoming an integral part of how magazines and brands present fashion. From the fascinating live feeds at Showstudio, to the mini-movies that have accompanied campaigns for Burberry and Alexander McQueen: everyone is moving beyond static pictures and into new frontiers of visual expression.

One of the most impressive combinations of editorial imagery and video is the La Demimondaine film, a collaboration between multimedia company, Vision On and Flair Austria. Starring Iris Strubegger, as a classic, Dietrich-inspired siren, with set design by the brilliant Mary Howard, the clip presents a compelling vision of glamour and does so while seamlessly merging still images and motion. The technology behind the film is impressive – Iris’ editorial and the video, were shot simultaneously using the state of the art Red camera – but what really captivates, is atmosphere created by the film. Like any good editorial, it transports you to an exciting world of high fashion fantasy.

Find out even more about the process in the making of feature.




Directors Sharif Hamza and Sandro Suppnig

  1. Its very nice to see Iris in an Austrian magazine! Sadly it was only after Iris’s international success that Flair and the Austrian fashion industry took notice of her. Would be nice if magazines like Flair will start supporting their own Austrian creative up & coming talents: photographers, designers, models, etc.

  2. Very compelling and beautiful, but they forgot to credit the makeup artist. I would have loved to know who did it, it was such an integral element.

  3. Liza – Thank you for bringing the missing credit to our attention. The makeup artist is ASAMI TAGUCHI. The video credits will be changed in an updated video shortly.

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