For the Givenchy Fall Winter 2015 campaign Riccardo Tisci kept it in the “just-about” family and when Donatella Versace’s presence was revealed in a preview with Tisci himself and Donatella, it nearly turned the internet upside down. It’s one thing for a designer to be in their own campaign, but including a rival fashion house… In response Tisci has said he considers the Italian empress family and both feel there should be more support within the industry. The brood also features Frankie Rayder, the face of the brand in 1999, amongst the company of Ricardo favorites like Mariacarla Boscono, Jamie Bochert and Stella Lucia clad in Givenchy. The styling by Carine Roitfeld is complete with all of Tisci’s subverting calling cards: facial jewelry and septum rings, gothic ornament and severe silhouettes. The familial casting was photographed by Mert Alas and Marcus Piggott set in the mileu of what could be imagined as their opulent estate. An accompanying campaign video has the stony-faced clan entertaining themselves in the sizable set.
See the rest of the campaign at www.givenchy.com
Donatella Versace, Mariacarla Boscono, Frankie Rayder, Jamie Bochert, Greta Varlese, Isis Bataglia, Stella Lucia, Aliz Menyhert photographed by Mert Alas and Marcus Piggott (Art Partner) / Styled by Carine Roitfeld / Make-up by Lucia Pieroni (New York: Streeters New York, London: Streeters London, Los Angeles: Streeters Los Angeles) / Hair by Sam McKnight (London: Premier Hair and Make-Up / New York: Bryan Bantry)