Boss Mode

It’s a moody, dark atmosphere that Jason Wu has envisioned for the Hugo Boss world. Doe-eyed beauty Edie Campbell and the dapper Clement Chabernaud take on a grooved-wall labyrinth in the Fall 2015 campaign shot by Inez van Lamsweerde and Vinoodh Matadin. Sleek tailoring and surprising pops of warm color are key to the visuals that exude a metropolitan edge with a confident swagger. Boss mode, indeed.

See the full campaign here

Creative director and womenswear designer Jason Wu | Menswear designer Bart De Backer | Photographers Inez van Lamsweerde and Vinoodh Matadin | Stylist – Joe McKenna (Art Partner) | Art Director Patrick Li | Movement Director Stephen Galloway

Edie Campbell

Edie Campbell

Edie Campbell

Clement Chabernaud

Clement Chabernaud

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